Associate Manager, Customer Marketing

Overview
We are seeking a passionate and strategic Omni Associate Manager to join our BX & Omni team, shaping how General Mills Canada connects with consumers and customers in-store and online. The Omni team plays a critical role in driving competitiveness at our key retailers by translating brand and retailer priorities into customer-centric, omni channel programs. This role requires a blend of strategic thinking, creative program development, and strong analytical and execution skills.

This role requires a blend of strategic thinking, creative program development, and strong analytical and execution skills.

Key Accountabilities

• Customer Marketing & Omni Activation
• Collaborate with Brand and Sales teams to translate brand strategies and consumer insights into actionable, customer-specific marketing plans, with a focus on omnichannel integration.
• Develop and present customer marketing strategies and ideas to internal stakeholders, building enthusiasm and securing alignment.
• Identify and prioritize customer and brand opportunities based on commercial viability, strategic alignment, and potential return on investment (ROI).
• Manage the execution of customer marketing programs from initial concept through activation, ensuring alignment with brand guidelines and strategic objectives.
• Provide clear direction and feedback to agency partners to develop effective shopper marketing programs that enhance brand equity and drive sales growth.
• Lead cross-functional teams (internal and external) to ensure seamless execution of marketing programs.
• Ensure brand presence is optimized on retailers' digital platforms, including product detail pages (PDPs) and search strategies.
• Track and implement emerging capabilities within retailer media platforms, digital, social, in-store, point-of-sale (POS), on-pack, and experiential channels.
• Relationship Management & Influence
• Build and maintain strong relationships with key stakeholders at assigned retail customers to understand their priorities, strategies, and needs.
• Serve as a key point of contact for customer marketing initiatives, fostering collaboration and open communication.
• Represent General Mills Canada as a knowledgeable and valuable partner in developing effective retail marketing programs.
• Performance Analysis & Budget Management
• Track and monitor program performance, providing regular updates on key metrics and progress against goals.
• Conduct post-program analysis to evaluate effectiveness, identify key learnings, and recommend optimizations for future initiatives.
• Manage assigned customer marketing budgets, ensuring efficient allocation of resources and adherence to spending guidelines.
• Monitor and communicate spending against plan, proactively identifying and addressing any variances.

Minimum Qualifications

• Bachelor's degree with 2-4 years of work experience, ideally with a background in CPG Omni/Customer Marketing or Retailer (Customer Side) Marketing or Sales
• Solid understanding of omnichannel marketing and the consumer-packaged goods industry
• Bilingual (French) an asset

Preferred Skills

• Digital Acumen: Understands digital and retailer media (tactics, metrics) and has experience with consumer-first campaigns
• Strategic Mindset: Translates insights into actionable plans
• Analytical Prowess: Distills large datasets into compelling, actionable insights
• Communication & Collaboration: Clearly communicates ideas and builds strong partnerships
• Autonomous Operation: Drives initiatives forward in ambiguous situations and knows when to escalate

Considerations
General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.

Applicants for this positions must be currently authorized to work in Canada on a fill-time basis. General mills will not sponsor applicants for work visas.

International relocation or international remote working arrangements (outside of Canada) will not be considered.

Our people are at the heart of what makes General Mills great – it's why people join and stay. When we connect, co-create, collaborate, and celebrate together, it strengthens our relationships and increases trust. To Win Together, we need to be together, physically and virtually. To do that effectively, we need to think about connecting with intentionality – the moments both big and small, in-person, virtual, and hybrid.

Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Tuesdays, Wednesdays, and Thursdays each week. Our policy allows flexibility for the reality of business and personal schedules. Monday and Friday are flexible regarding your work location.