Chief Marketing Officer

At 1-800-GOT-JUNK?, we don't just make junk disappear — we Make Space for Possibility. When we make space, we open the door to fresh starts, renewed energy, and new possibilities — for our customers, our Franchise Partners, and our people.

We're now entering our next big chapter: Doubling our business from ~$700M to our goal of $1.4B by evolving from a single-service brand into a multi-product, customer-obsessed growth platform that's redefining what a modern home services company can be.

We're looking for a Chief Marketing Officer who sees possibility everywhere — a bold, commercially-minded, get-stuff-done growth leader who can turn insight into impact and purpose into performance.

As a key member of our Executive Team, you'll unite brand, performance, and customer experience under one vision — building loyalty, advocacy, and lifetime value at every touchpoint. You'll bring together the strategy, systems, and accountability that make growth happen — balancing creative storytelling with ruthless performance focus.

This is a defining role for a senior marketing leader with a services-based or retail business background managing Ad budgets of ~$100MM+ and who thrives at the intersection of strategy, storytelling, and scale — someone ready to execute, deliver, and accelerate the next decade of growth for one of North America's most loved brands.

What Winning Looks Like

• Double the business — $700M to hit our $1.4B goal by 2030 — through scalable marketing engines that deliver measurable growth.
  
• Speed to value — faster testing, faster learning, faster results.
  
• Tight accountability — strategy backed by execution, creativity matched with commercial discipline.
  
• Customer obsession — every touchpoint drives retention, repeat, and referral.
  
• Franchise partnership excellence — franchisees see national marketing as a growth multiplier, not a cost center. 

What You'll Do:
Drive Growth Through Relentless Execution

• Deliver results, not just plans. Build, test, and scale marketing programs that convert directly to revenue and repeat business.
  
• Architect and execute a marketing strategy that drives mass acquisition and long-term retention, accelerating both residential and commercial growth.
  
• Hold tight accountability for clear, measurable outcomes — from cost per lead to customer lifetime value — tying marketing dollars to impact.
  
• Prioritize what moves the needle. Build a Lean & Agile marketing organization that learns fast, adapts faster, and thrives on experimentation and performance data.
  
• Translate company strategy into measurable OKRs that connect channel performance, customer value, and spend efficiency.
  
• Partner closely with Revenue, Product & Technology to co-create new product lines, pricing models, and customer experiences that drive both revenue and profitability. 

Differentiate and Expand Our Markets

• Residential: Grow our core business by deepening frequency and share of wallet — turning one-time users into lifelong loyalists through new products, membership, referral, and subscription models.
  
• Commercial: Unlock a new frontier of growth by building brand awareness, credibility, and lead generation strategies tailored to B2B customers with recurring, scalable needs.
  
• Tailor brand storytelling and acquisition strategies to meet the distinct emotional and rational triggers of each segment — home and business.

Elevate and Evolve an Iconic Brand

• Strengthen and evolve the 1-800-GOT-JUNK? brand architecture while enabling tailored storytelling for new divisions, products, and customer segments.
  
• Champion creativity that delivers results — connecting emotionally with customers while driving measurable performance.
  
• Lead development of unified brand and messaging frameworks that create clarity across marketing, product, and franchise communications.

Champion the Franchise & Customer Relationship

• Build strong, trusted partnerships with our franchise network — providing marketing leadership, insights, and scalable tools that drive local success without overwhelming the system.
  
• Design solutions to manage ad-hoc franchise marketing requests efficiently, freeing the team to focus on high-value, strategic initiatives.
  
• Steward a marketing investment portfolio exceeding $100M — spanning national campaigns, technology, and franchise partner spend — to align local and national efforts for maximum ROI and long-term growth.

Own and Optimize the Customer Lifecycle

• Lead the shift from transactional acquisition to lifecycle marketing that deepens engagement and loyalty.
  

• Use behavioral data and predictive analytics to design end-to-end customer journeys that drive repeat business and advocacy.
  

• Develop segment-specific membership, referral, and loyalty programs that enhance retention, lifetime value, and advocacy.

Modernize MarTech, Data & Analytics

• Architect a modern, integrated MarTech and data stack that powers automation, segmentation, attribution, and real-time optimization.
  
• Build a 360° customer and franchise view that integrates insights across marketing, product usage, and operational data.
  
• Champion digital experimentation where every insight is translated into faster decisions and better results.

Inspire Leadership and Culture

• Lead and develop a cross-functional marketing organization of 50+ internal and agency partners managing a $100M+ budget.
  
• Foster a culture of curiosity, accountability, and execution — grounded in Product Operating Model principles: Customer Obsession, Empowered Ownership, and Agility.
  
• Act as a strategic partner across the enterprise, ensuring the customer's voice drives decision-making at every level.

About You

You are a modern growth leader who blends creative vision with performance discipline. You've led marketing transformation in complex, entrepreneurial organizations and know how to scale, deliver, and outperform.

You bring:

• Proven success delivering aggressive growth targets — ideally doubling or transforming a business through scalable marketing and customer strategies.
  
• Experience in hospitality, retail, or consumer services — with deep understanding of residential and commercial customer journeys.
  
• A track record of leading high-impact marketing teams and managing budgets exceeding $100M.
  
• Expertise across brand, performance, CRM, and digital channels — balancing art and science to fuel growth.
  
• Experience leading through transformation and aligning marketing to product-led, data-driven, agile operating models.
  
• Strong relationship and influencing skills — equally comfortable with franchise partners, agencies, and executive peers.
  
  

Measures of Success

• Revenue growth: $700M → $1.4B by 2030.
  
• Customer lifetime value: Growth in repeat revenue, advocacy (NPS, referrals, reviews).
  
• Marketing ROI: Improved efficiency and reduced cost per acquisition.
  
• Commercial market share: Expanded penetration in B2B and national accounts.
  
• Brand strength: Consistent engagement and cultural relevance across markets.
  
• Team performance: Strength and engagement of the marketing team and franchise network.

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