Product Marketer

1 week ago

Ottawa, Ontario, Canada Intouch Insight Corp Full time $60,000 - $104,000 per year
Job Overview

The Product Marketer is the internal champion and marketing team expert for our software solutions, owning the marketing strategy, content, and execution to drive demand and inbound leads for our software products. This highly visible, cross-functional role requires a proactive, results-oriented professional comfortable taking ownership in a fast-paced B2B SaaS environment.


Responsibilities & Duties
  • Software Product Expertise: Become an internal subject matter expert on our software products, including features, benefits, positioning, and competitive landscape.
  • Demand Generation: Own the marketing content generation and campaign ideation/execution to deliver qualified inbound leads for our software products. This includes using SEO/AEO and other digital marketing best practices.
  • Messaging and Positioning: Define and own the compelling marketing messaging, positioning, and value proposition for our software solutions across all channels and materials.
  • Sales Enablement & Cross-Selling: Partner with the Sales and Customer Success Managers to support cross-selling activities, helping to sell our software products to our existing services clients. This includes creating sales collateral and presentations.
  • Campaign Collaboration: Partner with other marketing team members on the execution of paid ad campaigns and other digital marketing initiatives to maximize reach and conversion.
  • Market Intelligence: Conduct market and customer research to inform strategy, and support the collection of customer testimonials, case studies, and reviews to showcase product value.
  • General Support: Pitch in to support other marketing initiatives, campaigns, and duties as needed to fulfill our mission and drive toward our vision.

Requirements

Qualifications & Skills
  • 2–4 years of proven experience working as a B2B Product Marketer, ideally within a SaaS company.
  • Familiarity with marketing platforms and tools, experience using HubSpot is highly desirable.
  • Excellent written and verbal communication skills, with a strong ability to craft compelling, SEO/AEO-rich content.
  • Strong analytical skills, capable of tracking campaign performance and making data-driven decisions.
  • A strong aptitude for learning, testing, and maximizing the use of new technology and tools.
Core Competencies
  • Achievement Oriented
  • Thrive in a fast-moving environment
  • OK with Ambiguity—Able to take a project on that may not be well defined and run with it
  • Detail-Oriented

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