Marketing Associate

Marketing Associate

We are looking for a Marketing Associate to join our Marketing Team at BioSyent in Mississauga, Ontario. This full-time role, reporting to the Senior Marketing Manager, is an exciting opportunity to gain hands-on experience in assisting with brand strategy development and execution. You will play a key role in supporting marketing initiatives and contributing to our company's growth in a collaborative and fast-paced environment.

If you're eager to kick-start your marketing career and have 1-2 years of pharmaceutical experience, we would love to hear from you and see the impact you can make

About Us:

BioSyent is a growing pharmaceutical company that takes pride in delivering innovative healthcare solutions that make a difference in the lives of patients and healthcare providers. We are looking for an enthusiastic and proactive Marketing Associate to join our dynamic Marketing Team. This is a fantastic opportunity to contribute to brand strategy and execution in a fast-paced and supportive environment.

BioSyent is listed on the TSX Venture Exchange with an appreciable track record of profitable growth and innovation. We have been growing our business over the past years and we're thrilled to have been named to the GROWTH List for eight years in a row (2013 – 2020) as one of Canada's fastest-growing companies. BioSyent was also named to the TSX Venture 50 list of the top-performing companies on the TSX Venture Exchange for four years, most recently in 2024. With this kind of accelerated growth, we need great people to step in and help us continue to grow

Position Summary:

As a Marketing Associate, you will be an essential part of the team, supporting the development and execution of brand strategies and tactical initiatives. Your responsibilities will include coordinating and implementing promotional activities, measuring resource utilization, tracking sales performance, and managing budgets. You'll also assist in maintaining inventory of promotional materials, preparing insightful reports, and supporting Sales Team initiatives.

Brand Projects & Support

• Lead tactical execution of brand initiatives and projects for both HCPs, consumers and patient facing initiatives.
• Lead the production, launch and executional measures of marketing materials for assigned brands.
• Partner with Marketing Manager on digital strategies and tactical execution to support the brands.
• Liaise with the Medical team to ensure that content and references are accurate.
• Support content management on social media channels, paid search, SEO, blogs etc.
• Assist the Marketing Team in establishing the strategic direction for product lines to ensure alignment with business conditions, customer needs, and financial objectives
• Work with the Marketing team to support the development of annual brand plans.
• Assist in identifying and driving opportunities for future sales and strategies against competitors.
• Analyze relevant markets, marketing programs, sales force programs, and make recommendations regarding relevant opportunities to grow revenue and market share.
• Conduct competitive product, strategy and pricing analysis studies to optimize brand performance.
• Support development of salesforce briefings.
• Work with vendor partners to ensure projects are delivered on time and on budget.
• Establish and maintain a consistent corporate image for product lines, promotional materials, and professional services.

Data Management

• Track, monitor and evaluate budgets for expenditures and resources, monitor the implementation of marketing programs, analyze sales results, adjust strategies to increase market penetration and support lessons learned and insights.
• Prepare monthly marketing, budget and sales reports for internal marketing review with a focus on insight and KPI's.
• Assist the Marketing and Sales Teams with ROI analysis of brands and initiatives to support strategic decision-making.

Other Responsibilities

• Liaison for website related requests.
• Preparing or updating relevant marketing presentations for the Management Team.
• Develop Best Practices and Lessons Learned from Projects to build processes and procedures.
• Other projects as required.

Minimum Requirements:

• Bachelor's degree or equivalent.
• 1-2 Years of marketing health care products to consumers, patients and/or healthcare professionals in Canada.
• Experience with digital initiatives to consumers / patients.
• Working knowledge of the pharmaceutical industry.
• Demonstrate a strong sense of initiative and self-motivation, proactively taking ownership of tasks and driving results.
• Analytic skills and strategic business sense.
• Attention to detail with a keen eye on accuracy.
• Organization and time management skills.
• Good problem-solving skills.
• Proficient in using MS Office (Microsoft Excel, Word, PowerPoint and Outlook).
• Time management skills and ability to work under pressure in a fast-paced environment.
• Strong communication skills (both written and verbal).
• Proactive and resourceful in overcoming obstacles, identifying solutions, and optimizing processes to enhance efficiency.
• Ability to work within a team and perform independently with minimal or no direct supervision.
• Ability to work in a fast-paced environment with multiple demands.
• Bilingual in French is an asset

Why Join BioSyent?

At BioSyent, you will be part of a team that values innovation and collaboration. We offer a supportive work environment with opportunities to make a real impact on our products and the patients we serve.

Ask our employees what it's like to work here, and they'll tell you it's like a family. We care both for the group and its individuals. We're light on bureaucracy, and it's easy to access whoever you need (or whatever you need to know).

We work hard for results. We're all hands-on deck when there's a big priority and then give each other space when we've got specific jobs to get done. Here every person is close to decisions and actions – close to the heartbeat of the organization.

Our Benefits:

Our employees are our most important asset, which means their health and well-being are a priority. We provide a competitive benefit package for individuals and families, including:

• Medical & dental coverage
• Life insurance
• Long-term disability insurance
• Training and Development on LinkedIn Learning
• Employer matched Employee Share Purchase Plan

How to Apply:

Our online application will give you the option to apply to this role as a complete person – not just a resume. The application will assess your qualifications, personality traits and workplace preferences, and should take 10 to 15 minutes to complete. After submitting, you will receive an email inviting you to log in and view your assessment results.

We are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected, and supported. If you require any assistance, please contact us by using the "Help" button.

We will review applications with priority given to those who have completed the assessment and look forward to hearing from you.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Join BioSyent and make a difference in the pharmaceutical industry by providing vital medical information to those who need it most.