Senior Brand Manager, VQA East

At Andrew Peller Limited (APL), our mission is to be Canada's #1 branded wine and

craft beverage company by delivering the perfect brand experience for every

lifestyle and occasion. Through our commitment to excellence, honouring our

roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.

Who We Are

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking.

We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

In this 12 month contract role, the Senior Brand Manager, VQA is responsible for overall brand health and profitable growth of portfolio of APL brands and leading the broader organization (sales, retail & estates, etc.) to ensure a consistent brand experience across all touchpoints.

This teammate will be responsible for -

• Creating and translating brand positioning to short and long-term marketing plans for new /improved products, providing input on long-term brand forecasts, packaging improvements, pricing, advertising/media, and all relevant key touch points including influencers and wine media
• Responsible for developing positioning, strategy, annual and 5-year brand planning at the brand and portfolio level
• Responsible for enrolling and engaging the broader organization to bring the brand positioning, stories and strategies to life in a holistic way. Create trade marketing plans by channel, ensure execution and tracking to objectives.
• Leadership – Coaches and builds capability with the cross functional team. Brings the team along with changes in strategy and engages and empowers the team.
• Analysis – ongoing market, category and brand analysis to inform strategies and plans
• Influences all areas of brand-owned P&L and can respond to rigor of regular tracking and reporting
• Innovation - Responsible for leading the cross functional team from initial ideation, developing consumer insights, concept creation and qualification, technology development (when required) for successful new product development
• Lead the successful commercialization of new products and brands in collaboration with revenue management and sales team from category story through to marketing plans Responsible for creating and executing of the consumer initiatives/ tactics in the marketing plan, tracking business impact, assessing ROI and ensuring budgets are being managed accurately
• Accountable and responsible for planning, tracking and actualization for fiscal budgets for their team within guidelines set by senior Management including Packaging, Market Data, Market Research, Consumer Promotion & Advertising

What this teammate will bring -

• Significant experience and understanding across a breadth of core marketing fundamentals and the ability to coach team to develop their skills
• Superior financial acumen and business owner mindset
• A track record of taking business projects from concept to completion
• Strong proven analytical skills and ability to turn complex data into hypothesis and make simple and clear recommendation
• Solid experience of 3rd party agency management in relation to creative work including digital, events and instore
• Cross functional leadership skills and execution skills for project management
• Experienced in coaching and managing others directly and the multifunctional team
• Working effectively with internal and external partners
• Can work under tight timelines and manages own as well as direct reports and multifunctional team priorities
• Influences across functions and all levels of Management through knowledge, critical thinking and excellent communication skills
• Ability to manage a broad range of projects from long term planning to short term crisis.
• Must constantly have a proactive, take charge, action-oriented approach to spearhead development and implementation of multi-dimensional business projects.
• Proficient in Microsoft platform; Excel, Power Point and Word
• Ability to learn internal data system to analyze data – Tableau
• Some evening and weekend work as it relates to the wine industry and research

We are conducting an internal and external search simultaneously. We wish to thank all applicants for their interest; only those applicants selected for an interview will be contacted.

Accommodation:

Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email

Equal Opportunity Employment:

At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.