Senior Manager Brand marketing and partnerships

This is your chance to build a meaningful career in a high-growth, entrepreneurial environment as we lead the charge towards IPO. If you're ready to challenge the status quo and make an impact, we invite top talent to join us on this exciting journey.

Job Type:
Full-time Permanent

Pay: $80,000 - $90, % performance bonus

** This position is 5 days in Office in Mississauga, ON.

Benefits:

• Comprehensive health, dental, and vision coverage
• Paid vacation to rest and recharge
• Free on-site parking for your convenience
• Access to our on-site gym and wellness facilities

Job Description:

Why BoomerangFX?

BoomerangFX isn't just a Tech company
—
it's a movement redefining how private pay healthcare practices operate. Recognized as one of North America's Fastest Growing Tech Companies two years in a row by Deloitte's Fast 500 program ranking 6th in Canada and 23rd in North America. We are a global leader in practice management software and digital marketing solutions. Our growth trajectory of over 8000% is matched by our ambition to disrupt and dominate the healthcare technology landscape.

With headquarters in Toronto and offices spanning the U.S. (Miami, Las Vegas), the UK, Australia, and Barbados, BoomerangFX is a global enterprise backed by international private equity and poised for IPO. We're honored as Gartner's Disruptor of the Year and have built a recession-resilient business model in a rapidly expanding market.

BoomerangFX empowers healthcare professionals in medspas, cosmetic surgery, dermatology, dental, vision clinics, and other private-pay industries with an integrated SaaS platform for practice management, EMR, scheduling, lead generation, and digital marketing. Our solutions help hundreds of clinics grow revenue, streamline operations, and enhance patient experiences. Join BoomerangFX and become part of a global community of innovators driving industry transformation.

Key Responsibilities

Brand Strategy & Management

• Lead the development, evolution, and execution of the BoomerangFX brand across all channels.
• Oversee brand guidelines, messaging, positioning, and visual identity to ensure consistency and market differentiation.
• Plan and manage brand campaigns that support product marketing, sales, and company growth initiatives.

Email Marketing & Automation

• Own email strategy across lifecycle, nurture, product, and promotional campaigns.
• Build segmented journeys using HubSpot or similar tools (automation flows, triggers, A/B testing, engagement reporting).
• Optimize deliverability, CTR, and conversion through data insights and creative testing.

Social Media Leadership

• Drive organic and paid social presence across LinkedIn, Instagram, Facebook, TikTok, and YouTube.
• Manage content calendars, creative asset development, community engagement, and performance reporting.
• Oversee influencers, creators, and external social partners where applicable.

Content & Copywriting

• Lead the creation of high-quality marketing content—blogs, landing pages, email copy, case studies, scripts, product messaging, and social content.
• Maintain a strong brand voice and ensure all content aligns with SEO best practices and conversion goals.

Strategic Partnerships

• Identify, build, and manage partnerships with industry associations, vendors, influencers, and event organizations.
• Negotiate co-marketing agreements, joint campaigns, webinars, and speaking opportunities.
• Track partnership performance, pipeline influence, and ROI.

Campaigns & Brand Launches

• Lead brand launches, product rollouts, and integrated marketing campaigns across digital, social, events, and email.
• Collaborate closely with Product, Sales, and Leadership to align marketing initiatives with business objectives.
• Manage creative production, timelines, messaging, and go-to-market strategy end-to-end.

Qualifications

• 5+ years of experience in brand marketing or integrated marketing;
  experience in SaaS or technology is strongly preferred
  .
• Proven track record in
  email marketing, social media management, copywriting, and partnership development
  .
• Strong understanding of brand positioning, creative strategy, audience segmentation, and digital analytics.
• Experience launching and managing brand campaigns across multiple digital channels.
• Exceptional writing, communication, and storytelling skills.
• Ability to manage multiple projects, lead creative direction, and execute with a high level of ownership.