Email Marketing Coordinator

About MEC
At MEC, we believe the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here to inspire and support everyone in getting active outside, matching people with gear and advice that instills confidence. We offer more than products; we offer passion for the outdoors. We play with purpose

Our business model is dependent on impassioned and well-trained outdoor enthusiasts and as such we look for individuals who live our purpose and fit with MEC ethos and lifestyle. If you are that person, we'd love to connect with you. Join us

MEC is an equal opportunity employer and committed to building an inclusive community of staffers. We're proud to work with our people to create a diverse workplace, where everyone feels like they belong and has the opportunity to be successful. We welcome of all applicants to join our diverse team. Tell us what you need during the hiring process, and we'll do our best to accommodate you.

The Role
As the Email Marketing Coordinator, you'll play a hands-on role within the Growth Marketing team, working closely with the Growth & Lifecycle Marketing Manager to execute email and SMS campaigns, automated programs, and lifecycle marketing initiatives. You'll collaborate with creative and strategy teams to bring campaigns to life and ensure flawless execution across channels.

This role is ideal for someone who is detail-oriented, highly organized, and comfortable working within email marketing platforms such as Klaviyo and Attentive.

Location:
This is a hybrid position based at MEC's Vancouver Head Office. You'll be required to work onsite a minimum of two days per week.

As The Email Marketing Coordinator, You'll

• Own and maintain the email and SMS campaign calendar, coordinating with content and design teams
• Conduct QA and testing across devices, ensuring accuracy in copy, links, and design
• Coordinate end-to-end deployment of email and SMS campaigns
• Execute A/B tests, monitor performance, and make iterative optimizations
• Maintain segmentation lists, manage unsubscribes, and support deliverability best practices
• Compile and track campaign performance metrics and insights
• Support loyalty and retention strategies through targeted communication initiatives
• Conduct research on retail email marketing trends and competitive benchmarks
• Contribute to weekly and monthly reporting with observations and recommendations

What You Bring

• 1–2+ years of experience working with email/SMS marketing platforms (Klaviyo strongly preferred)
• Understanding of segmentation, list management, and campaign analytics
• Strong attention to detail with the ability to QA your own work
• Comfortable working within templates; basic HTML knowledge is an asset but not required
• Excellent organizational skills with the ability to manage multiple campaigns and deadlines
• Knowledge of Canadian anti-spam compliance (CASL) is an asset

The Compensation & Perks
This is a 6-month fixed-term contract with an anticipated hourly rate of
$28 - $30 per hour
. The exact rate will be dependent on the successful candidate's relevant skills, experience, location, qualifications and internal equity.

• Work-life flexibility
• Hybrid work environment
• Staff Discount and amazing deals straight from vendors
• Free staff gear rental program

At our Home Office located in Vancouver, you'll also love:

• Show up as you are—Athleisure wear
• An open office layout- choose where you sit.
• Well stocked kitchens filled with premium coffees and teas
• Onsite fitness equipment, change rooms with showers and bike storage

Note: Availability of the benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. MEC reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.