Associate Marketing Manager

Canada / Mississauga

CYBEX is at the forefront of innovation, shaping the future of child safety with a keen eye on the evolving needs of modern parents. Our brand is synonymous with excellence, seamlessly integrating cutting-edge design with unparalleled safety features. We offer an array of products, including car seats, baby carriers, children's furniture, and strollers, all crafted to provide parents with the confidence that their children are protected in style.

As we continue to expand rapidly, we are seeking dynamic professionals to join our team and contribute to CYBEX's success story. With operations worldwide and a culturally diverse workforce from over 29 nations, CYBEX is a global leader not only in child safety but also as a lifestyle brand that resonates with parents everywhere.

Are you ready to make an impact at one of the most innovative, premium baby gear brands in the world?

This critical role within our growing Canadian team is ideal for someone who thrives in a fast-paced environment and is excited to shape a brand's success. As Associate Marketing Manager, you'll help grow the CYBEX brand, expand consumer reach, and drive engagement through strategic collaborations with key retail partners. You'll report to the Director of Marketing and work closely with sales, retail, events, and global teams.

We're a tight-knit, creative team that moves fast, supports one another, and celebrates wins big and small. If you love bringing breakthrough ideas to life, working collaboratively, and rolling up your sleeves to make things happen — this role is for you.

Areas of Responsibility
Accelerate Reach & Awareness of the CYBEX Brand in Canada

• Drive brand awareness and trial through digital media and agency partnerships.
• Collaborate with retail and agency partners on in-store/online activations to grow traffic and category sales.
• Develop strategic marketing distributions (e.g., hotel partnerships) to reach consumers and enable activations

Deliver Product & Innovation Go-to-Market Success

• Execute all go-to-market activities in collaboration with Sales and Operations to ensure flawless launches.
• Present product innovations to retail partners and support key customer meetings and events.

Collaborate Internally for Business Success

• Work closely with cross-functional teams (Sales, Product Management, Operations, Finance, Global Marketing) to achieve business goals.
• Manage and track the marketing budget, including spend planning, POs, and reporting.
• Evaluate key projects for ROI and effectiveness; provide insights for continuous improvement.
• Support annual business planning by contributing strategic priorities and growth initiatives.
• Support other initiatives and deliverables as necessary

Required education and experience:

• Bachelor's Degree in Business or advanced degree in Marketing
• Minimum 2 years work experience in brand management or marketing with a consumer goods company, with experience working with cross-functional teams and agencies
• Proven track record in delivering several complex projects at a time
• Strong technical experience with Microsoft apps (must be strong in MS Excel) and digital system technology in general;
• Experience with software/programs (ex Adobe Illustrator) that can execute marketing creatives (i.e. video cut downs, imagery work, etc.)

Critical competencies

• Proactive with an entrepreneurial spirit
• Down to earth and hands-on
• Strong attention to detail
• Analytical & data driven
• Excellent, succinct communication skills

Location & Salary range
Location:
West Greater Toronto Area. Currently the role works out of home office with in-person team meetings multiple times a month at flex spaces within West Greater Toronto Area. There is potential for future in-office work environment

Salary Range: $65,000-$80,0000 with bonus
The compensation offered may vary depending on the candidate's job-related knowledge, skills and experience among other factors

If you are passionate about making a significant impact in a fast-growing company and are looking for opportunities to advance both professionally and personally, CYBEX is your destination. As part of Goodbaby International Holdings Ltd., we are committed to fostering an inclusive work environment that values diversity and provides equal opportunities for all.

We offer competitive compensation, attractive annual leave policies, and product discounts. More importantly, we provide a platform for you to develop and enhance your professional profile within an international context. Our downtown office is not just a location; it's a hub of creativity and collaboration, nestled in the heart of the city's pulsing engeres.

Join us at CYBEX, where your career journey aligns with our mission to keep children safe and parents stylish, all around the globe.