Media Planner

14 hours ago


Toronto, Ontario, Canada GALE Full time US$60,000 - US$120,000 per year
GALE is the world's first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge's Business Transformation Agency of the Year and Adweek's U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. 
We work with brands such as Delta, Uber, Starbucks, Chili's, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you 
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Your Impact
The Integrated Media Planner is the day-to-day focal point to the account and is tasked with being well versed in all key accounts agency handles. They will be responsible for research, strategy, and overall budget management of appointed accounts. Must have experience with traditional and digital media. What You Will Be Doing
  • Provide information about the brand, consumer and marketplace that will create the foundation of the media strategy
  • Demonstrate a strong understanding of the client's business and the consumer journey
  • Master the use of general and media industry tools and systems
  • Ownership of budget tracking, management and reporting
  • Display application of media knowledge to address media and business challenges
  • Review paperwork necessary for purchase authorizations
  • Manage the resolution of billing discrepancies
  • Active involvement in meetings/brainstorm sessions
  • Meet with media representatives to evaluate opportunities
  • Write POVs and client facing communication
  • Participate in professional development courses
Who You Are
  • At least 2+ years of agency media planning experience
  • Must have experience in digital and traditional media channels
  • Strong communication skills
  • Solid research and analytical skills, good mathematical aptitude and attention to detail
  • Familiarity with variety of media tools and software
  • Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
  • Ability to work independently but also be a team player
  • Basic computer skills (Excel, Word, PPT)
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.    Our Hiring Process We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
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