Product Designer

21 hours ago


Toronto, Ontario, Canada Priceline Full time $80,000 - $120,000 per year

This role is eligible for our hybrid work model: 2 days in-office

Product Designer
Our Product Design and Management teams work tirelessly to understand what our customers need and make it a reality. They're the ones who make our deals come to life and our user experience simple and intuitive.

Why This Job's a Big Deal
As a Product Designer at Priceline, your focus is on creating user experiences that are intuitive, accessible, and aligned with customer and business outcomes. You are accountable for understanding user needs, translating them into design solutions, and partnering with Product Managers, Engineers, and cross-functional teams to deliver products that delight customers while achieving measurable results. You balance creativity and usability with feasibility, ensuring that design decisions improve both the end-user experience and product effectiveness.

In This Role, You Will Get To
User Research & Insights

  • Conduct user research like interviews and usability testing to uncover customer needs and pain points
  • Translate research findings into actionable insights in your designs
  • Advocate for the customer voice in product strategy and decision-making

Experience & Interaction Design

  • Design user experiences, and interfaces that are simple, consistent, and accessible
  • Create wireframes, prototypes, and high-fidelity mockups

Collaboration with Product & Engineering

  • Partner with Product Managers to define problems, outcomes, and priorities
  • Collaborate with Engineering Leads to align on technical constraints and opportunities
  • Participate in reviews, and demos to ensure designs are implemented to a high quality standard

Design Systems & Standards

  • Apply and evolve design systems, patterns, and accessibility standards to ensure consistency
  • Maintain and document design assets for reuse across teams
  • Champion best practices in accessibility, usability, and inclusive design

Continuous Improvement

  • Measure and analyze design impact through user feedback, analytics, and product KPIs
  • Iterate designs based on data and feedback to improve customer experience
  • Stay current with design trends, tools, and emerging technologies

Who You Are

  • 3-5 years in product design, user experience, visual design
  • You are the advocate for the user, ensuring customer needs and experiences shape product direction and delivery
  • You bridge user insights (research, testing, behavior data) with product execution (requirements, technical feasibility), ensuring solutions are both desirable and practical
  • You are also a craft leader and collaborator, embedding design thinking into product development while raising the standard of usability, accessibility, and customer delight
  • Experienced in designing intuitive, user-centered digital interfaces across web and mobile platforms
  • Skilled in tools like Figma, Sketch, or Adobe XD for prototyping and design
  • Familiar with conducting and applying user research and usability testing insights to improve product design
  • Able to collaborate cross-functionally with Product, Engineering, and Research teams
  • Strong advocate for accessibility standards and inclusive design principles
  • Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
  • The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential

Who We Are
WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it's a dream vacation, your cousin's graduation, or your best friend's wedding - we make travel affordable and accessible to our customers.

Our culture is unique and inspiring (that's what our employees tell us). We're a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn't stabilized.

We're on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include , BookingGo, Agoda, Kayak and OpenTable.

If you want to be part of something truly special, check us out

Flexible work at Priceline
Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Inclusion is a Big Deal
To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.

Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We'd love for you to join us and help shape what makes our team extraordinary.

Applying for this position
We're excited that you are interested in a career with us. For all
current employees
, please use the internal portal to find jobs and apply.

External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.


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