Brand & Digital Marketing Manager

Job Overview:

At OPA of Greece, we're passionate about serving fresh, flavorful Greek food and sharing it with Canadians from coast to coast. As we continue to grow, we're looking for a Senior Brand & Digital Marketing Manager who combines creative storytelling with data-driven strategy to strengthen our brand and deepen our digital presence.

This is more than a marketing role; it's an opportunity to shape the future of a beloved Canadian restaurant brand and to grow into the Marketing Director position. The right candidate will be a strategic, hands-on leader ready to take ownership of OPA's national marketing vision as the brand continues to expand.

About the Role

The right candidate MUST be skilled in interpreting marketing analytics, ROI, and KPIs to guide budget allocation and campaign optimization and have a strong attention to detail. You will also need to have at least 8 years' experience in a similar role with another QSR brand, agency or organization. This is a full-time "In-office" position (not remote) with a competitive benefits package, and salary structure. Reporting initially to the Director of Marketing, the Sr. Brand & Digital Marketing Manager will play a key role in how Canadians experience OPA, both online and in-store.

You'll lead initiatives across digital, social, and traditional marketing channels, with a strong focus on analytics, performance optimization, and brand development. As OPA continues to grow, this role will evolve into the Marketing Director position, overseeing the full marketing function and leading a growing team.

Key Areas of Focus

Digital Marketing Analysis & Performance Optimization

· Track and analyze campaign and app performance using tools such as Google Analytics, Firebase, and Meta Business Suite.

· Identify insights to improve engagement, retention, and conversion rates.

· Manage and optimize paid digital campaigns (search, social, display) to maximize ROI.

· Keeping tabs on competitors' marketing, pricing, and menu strategies.

· Staying ahead of industry trends in food, technology, and marketing.

Content Creation & Social Media Strategy

• Develop and manage compelling content that aligns with OPA's brand voice and drives engagement across digital platforms.
• Collaborate with designers, photographers, and agencies to deliver high-quality creative assets.
• Monitor and adjust social strategies based on performance metrics.

Brand Development & Traditional Marketing

• Support national and local campaigns across OOH, print, and in-store channels.
• Maintain brand consistency across all touchpoints.
• Partner with franchisees to support local marketing initiatives.

Campaign Management & Reporting

• Lead campaign planning, execution, and post-campaign analysis.
• Manage timelines, budgets, and deliverables across multiple projects.
• Use data to continually test, learn, and refine marketing strategies.

Crisis Communication & Reputation Management

· Preparing for and managing negative publicity, food safety incidents, or social media crises.

Customer Experience & Loyalty Programs

· Building programs to increase repeat visits and customer satisfaction

Community Engagement

· Building local brand affinity through partnerships and events.

Operational Collaboration/ Training & Development

· Ensuring marketing aligns with store operations for seamless execution.

· Support training for in-store execution of marketing initiatives.

Who You Are

You're a marketer who blends creativity with analytics — a storyteller who loves data. You thrive in a fast-paced, collaborative environment and have the drive to lead OPA's marketing evolution as we continue expanding across Canada. You're not just looking for your next job, you're looking for your next big step.

What You Bring

• 8+ years of progressive marketing experience (QSR, retail or agency).
• Proven expertise in digital marketing analytics, campaign optimization, and performance reporting.
• Proficiency in Google Analytics, Meta Ads Manager, Firebase, or similar tools.
• Strong understanding of SEO, SEM, paid social, and app marketing.
• Experience with content creation tools (Photoshop, Canva, etc.).
• Familiarity with CMS (WordPress) and CRM systems.
• Exceptional project management, communication, and leadership skills.
• A collaborative spirit and passion for measurable results.
• Strong leadership qualities with a focus on executing effective marketing initiatives and contributing to the organization's overall success.

Why Join OPA

• Competitive salary, benefits, and clear career growth path.
• A direct succession path to Marketing Director for the right candidate.
• Be part of a dynamic, growing franchise brand with 120+ locations nationwide.
• Opportunity to shape the digital direction of one of Canada's most beloved restaurant brands.
• A workplace that values creativity, collaboration, and innovation.

Apply Now

If you're ready to bring both creative energy and analytical insight to Canada's favourite Greek restaurant brand, we'd love to hear from you

Submit your resume and cover letter.

About OPA of Greece

Founded in 1998 with a single location in Calgary's Market Mall, OPA of Greece has grown into Canada's largest and fastest-growing Greek food franchise, with over 120 locations from British Columbia to Ontario. Our commitment to fresh, healthy Greek cuisine and legendary customer service continues to drive our success.

Job Type: Full-time

Pay: $65,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care

Work Location: In person