Paid Ads Manager

Company: Creator

Title: Paid Ads Manager

Status: Full-time, Hybrid

About Creator:

Looking for your next big opportunity in social media marketing? Say hello to Creator — we connect brands of all sizes with influencers worldwide through our platform and deliver social media campaigns that drive real results. 

Our platform is trusted by global brands like Oakley, North American leaders including Groupon & Fanatics, as well as national retailers such as Best Buy. Top agencies like Gen3, whose clients—Fender, Sonos, and Lyft—rely on Creator to take their influencer strategies to the next level. If you are looking to shape the future of influencer marketing, we would love to meet you.

The Role:

We're looking for a Paid Media Specialist who can take creator content and turn it into performance gold.

You'll work with our client services and influencer teams to plan, build, and optimize paid media campaigns using influencer and UGC assets. From creative testing to conversion tracking, your mission is to prove that influencer content sells — driving higher ROAS, lower CPCs, and scalable results for our clients.

This is an ideal role for a paid media strategist who loves storytelling, understands the power of creators, and thrives on performance data.

Key Responsibilities:

Campaign Strategy & Execution

• Design and launch full-funnel paid campaigns using influencer and UGC content (Meta, TikTok, Google, YouTube).
• Translate campaign goals into actionable paid strategies (awareness, traffic, conversion, retargeting).
• Manage ad budgets, pacing, and performance across multiple client accounts.
  
  

Optimization & Insights

• A/B test creative variations, hooks, and formats to maximize ROI.
• Continuously refine targeting, bidding, and landing pages based on performance data.
• Deliver detailed weekly and monthly performance reports with actionable insights.
• Develop Paid Ads SOPs and best practices so the service can be scaled across the Customer Success team. 

Collaboration

• Work with Account Managers and the Creator Success team to identify high-performing influencer content for paid amplification.
• Collaborate with the Product and Development team to ensure effective tracking of paid media performance through tracking links and other mechanisms.
• Identify features for the product roadmap and support the scaling and optimization of the product with the Product Team.
• Coordinate with the Creative team to repurpose influencer assets into ad-ready formats.
• Advise clients on paid media strategy, performance metrics, and best practices for scaling creator-driven ads.
  

What You Bring:

• 3–5 years of hands-on experience managing paid ads across Meta, TikTok, and Google (agency or brand side).
• Proven ability to drive eCommerce or DTC performance (CPC, CTR, ROAS, CPA).
• Experience using creator or UGC content in paid campaigns.
• Strong grasp of pixel tracking, attribution, and audience segmentation.
• Experience in affiliate marketing and with affiliate networks preferred. 
• Analytical mindset with comfort using GA4, Meta Ads Manager, TikTok Ads Manager, and Shopify/HubSpot integrations.
• Excellent communication skills — able to translate data into client-friendly storytelling.
  
  

Nice to Have:

• Familiarity with influencer marketing platforms, affiliate programs, or creator licensing.
• Experience scaling paid media for Shopify brands.
• Working knowledge of AI tools for creative optimization (e.g., Motion, Pencil, or Meta's Advantage+ suite).

What we offer:

• A competitive salary and benefits package (health, dental, and vision insurance) 
• A vibrant, dog friendly office in downtown Vancouver with the flexibility of remote work 2 days per week 
• An inclusive environment with a team of passionate and talented individuals 
• Opportunities for personal and professional growth, with access to industry events and conferences 
• A supportive company culture that values collaboration, innovation, and communication 
• The opportunity to participate in the scaling up of a thriving company including the professional and personal upside that comes with it

Compensation:

We offer a starting salary of $65,000 - $85,000 CAD

Total compensation includes Salary, bonus, benefits, and other perks