Business Development Representative, Synthesio

What makes this role important at Ipsos?

Business Development Representatives (BDRs) are responsible for identifying potential clients, understanding their needs, and scheduling meetings for Account Executives to pursue opportunities.

The BDR plays a critical role in driving Ipsos Synthesio's growth by generating and qualifying leads. This role focuses on outbound prospecting within defined target verticals, personalized outreach, and efficient lead management. BDRs are responsible for identifying potential clients, understanding their needs, and scheduling meetings for Account Executives to pursue opportunities. Success in this role requires a strong understanding of the sales cycle, effective communication skills, and a data-driven approach to prospecting. This position offers a comprehensive training program including a dedicated onboarding playbook and continuous knowledge transfer.

This is an exciting opportunity to join a growing team and contribute to the success of a leading consumer intelligence platform.

What you can expect to be doing:

Lead Generation:

• Conduct outbound prospecting activities (email, phone, social media) to identify and qualify potential clients.

Market Research:

• Analyze target verticals to understand market trends, competitor landscape, and identify key decision-makers within organizations.

Personalized Outreach:

• Create customized outreach messages tailored to specific prospects and their business challenges.

• Leverage a deep understanding of buyer personas and their needs.

Lead Qualification:

• Qualify leads based on criteria such as budget, refined business need, and decision-making authority.

Pipeline Management :

• Maintain accurate records of leads and their progression through the sales cycle within Salesforce.

• Track all activities within Salesforce and Lemlist (automated outbound platform).

Meeting Scheduling:

• Schedule introductory calls and product demos for Account Executives and Solution Engineers.

Collaboration:

• Work closely with Account Executives to ensure a seamless transition of qualified leads.

Continuous Learning :

• Stay up-to-date on industry trends, best practices, and Synthesio product updates.

• Participate in regular training sessions.

Performance Optimization :

• Track and analyze key performance indicators (KPIs) such as response rates, conversion rates, and meeting bookings.

• Continuously test and refine outreach strategies to maximize results.

Participate in A/B testing of outreach methods.

What success in this role looks like:

• BDRs are expected to meet specific activity metrics related to calls, emails, and social touches, as well as outcome metrics related to lead qualification and meeting scheduling.

• Regular performance reviews will be conducted to track progress and identify areas for improvement.

Specific metrics include a combination of phone, email, and social media activity, leading to a targeted number of demo calls scheduled per day/week.

Training & Development:

• Comprehensive training will be provided, including a dedicated playbook and ongoing mentorship.

• You will also have access to internal resources for continuous knowledge development.

A structured training program with working sessions, pitch development, and practical application with sales team feedback is included in onboarding.

This might be the job for you if you have:

• Bachelor's degree or equivalent experience.

• Proven success in a business development or sales role will be a plus, ideally within the SaaS or market research industry.

• Experience working with enterprise clients and understanding of objection handling techniques will be a plus.

• Strong understanding of the sales cycle and lead qualification methodologies.

• Excellent written and verbal communication skills.

• Ability to build rapport and establish relationships with prospects.

• Proficiency in Salesforce or similar CRM platforms.

Experience using sales intelligence tools such as Sales Navigator, Cognism, and email automation platforms like Lemlist is highly desirable.

In accordance with Ontario law, the estimated base salary range for this role is 68,000 CAD to $74,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to

What's in it for you:

At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.