Senior Sales Representative

About BTS

BTS is a consultancy specializing in the people side of strategy. For over three decades we�ve been designing powerful experiences that have a profound and lasting impact on businesses and their people. We help the world�s leading companies turn strategy into results.

Our next-generation approach combines deep business knowledge with transformational development to help people and their company evolve together. We equip leaders for tomorrow, inspire new ways of thinking, and build critical capabilities through targeted interventions, including working sessions, workshops, offsites, and more.

The Custom Digital Learning (CDL) team builds bespoke digital learning experiences that accelerate change and business impact. Our work blends creative design, cutting-edge technology, and consulting expertise to help organizations engage learners at scale and drive measurable outcomes.

The Opportunity

We�re looking for an experienced and strategic Senior Sales Representative / Business Development Manager to drive growth for our Custom Digital Learning business. This person will serve as a trusted advisor and digital learning expert�helping BTS client teams and senior executives shape impactful learning strategies and solutions.

This is a high-visibility role, reporting directly to the Managing Director, Sales & Marketing, CDL, and playing a key part in expanding our digital footprint across BTS�s global client base.

This role is based in Toronto and we have a hybrid work environment with an expectation of at least 1-2 days a week in our Toronto office.

What You�ll Do at BTS

• Strategic Growth Partner: Act as the CDL subject-matter expert in large BTS opportunities, collaborating with consulting teams to craft digital strategies and solutions that enhance the overall client offer.
• Business Development: Identify, qualify, and pursue new digital learning opportunities with both existing and new BTS clients.
• Consultative Selling: Engage senior client stakeholders to diagnose learning needs, translate strategic objectives into digital learning approaches, and position CDL as the preferred partner.
• Solution Partnership: Work closely with CDL solution designers, project managers, and consultants to shape compelling proposals and secure new business.
• Pipeline Leadership: Build, manage, and report on a strong opportunity pipeline that aligns with revenue goals.
• Market Insight: Stay ahead of industry trends in learning technology, content strategy, and digital innovation to guide both client conversations and internal capability building.
• Collaboration: Partner with BTS practice areas and offices to strengthen digital integration across global offerings.

What We�re Looking For

• 5�8+ years of experience in consultative B2B sales or business development, ideally in digital learning, professional services, or SaaS.
• Proven success in navigating complex enterprise sales cycles and influencing senior decision-makers.
• Strong understanding of corporate learning, capability development, or digital transformation.
• Exceptional communication and storytelling skills, with the ability to connect strategic impact to digital learning solutions.
• Highly collaborative, able to operate across teams, regions, and disciplines.
• Entrepreneurial mindset with a passion for innovation and driving growth.
• Fluency in AI Tools
• Experience in territory planning & mapping
• Eligibility to work in the US permanently without sponsorship is required

Salary Information

Annual Salary Range: $90,000 - $110,000 CAD, commensurate with experience. This role is also eligible for commission.

#LI-Hybrid

Why Join BTS CDL

• Shape the future of digital learning at one of the world�s leading leadership and strategy execution firms.
• Collaborate with global client teams and world-class designers to create truly customized digital learning experiences.
• Work in a flexible, creative environment that values curiosity, autonomy, and continuous learning.
• Directly influence the growth and strategic direction of BTS�s digital learning business.