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Sales and Marketing Coordinator

2 weeks ago

Halifax, Nova Scotia, Canada Electric Avenue Manufacturing Inc. Full time $42,000 - $60,000 per year

About Electric Avenue:

Electric Avenue is an energetic company with a focus on innovation and excellence in the field of electric vehicle charging. We provide comprehensive charging solutions for commercial, industrial, and residential applications. We are on a mission to revolutionize our sector by delivering outstanding products and solutions. We are currently seeking a dynamic Marketing Coordinator to join our team and support our Marketing Director in all aspects of marketing operations.

Key Responsibilities:

  • Digital Marketing: Develop and implement B2B social media marketing strategies including post creation, scheduling, and managing profiles on platforms such as LinkedIn, Reddit, and Instagram. Oversee email marketing campaigns, maintain the company website, and schedule webinars and podcasts to engage our audience.

  • Content Creation: Assist in the creation of customer-facing literature including user guides, brochures, blog posts, and spec sheets. Participate in photo and video creation, manage outsourced projects via platforms like Fiverr and Upwork, oversee product photos and renderings, and ensure brand guidelines are updated and followed. Write and distribute newsletters. Design and produce physical marketing materials such as trade show booths, posters, and customer counter displays.

  • Event Planning: Research and schedule events such as trade shows and conferences, and source necessary materials for events.

  • Customer Service: Support our customer service team's excellence and KPIs by responding promptly and effectively to customer inquiries, complaints, and feedback through phone, email, and website submitted forms.

  • Overall Strategy: Contribute to organic and paid lead generation strategies, conduct market research and analysis, set and report on KPIs, and manage the marketing budget. Develop and refine the company's social strategy.

Required Skills and Qualifications:

  • Proven experience in digital marketing, content creation, event planning, and marketing strategy.

  • Strong understanding of social media platforms and email marketing tools.

  • Excellent design skills for creating marketing materials and familiarity with design software.

  • Excellent writing and communication skills for creating engaging content and newsletters.

  • Strong analytical skills for market research, setting KPIs, and budget management.

  • Ability to work independently and collaborate effectively as part of a small team.

  • Flexibility to wear multiple hats and contribute to various roles within the company.

Preferred Qualifications

  • Ability to create and edit photos and videos.

  • Experience managing outsourced projects and working with freelancers.

  • 2-3 years experience in a digital marketing role

Benefits:

  • Opportunity to work in a fast-paced, innovative environment.

  • Be part of a close-knit team with a collaborative culture.

  • Varied role with the opportunity to develop skills across multiple areas of marketing and business operations.

  • Competitive salary and benefits package

Electric Avenue is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full-time, Permanent

Pay: $42,000.00-$60,000.00 per year

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • On-site gym
  • On-site parking
  • Paid time off
  • RRSP match
  • Store discount
  • Vision care

Ability to commute/relocate:

  • Halifax, NS: reliably commute or plan to relocate before starting work (required)

Language:

  • English (required)

Location:

  • Halifax, NS (required)

Work Location: In person