Other International Brands Manager_Canada

2 weeks ago

Montreal, Quebec, Canada Decathlon Full time $80,000 - $120,000 per year

Drive Decathlon's OIB strategy in Canada, ensuring differentiation, profitable growth, and seamless omnichannel execution.

ACCOUNTABILITY

  • Accelerate profitable growth by integrating selected partner brands to capture new market share through strong and competitive brand positioning strategy.
  • Act as project leader, ensuring structured governance, clear processes, and timely execution in collaboration with all stakeholders (Offer, Supply, Retail, Digital, Marketing, Logistics, Finance, Legal and SRB…).
  • Engage and align stakeholders (Business Units, COMEX, and suppliers) around the OIB strategy to secure full commitment and effective execution.
  • Ensure customer relevance by leveraging insights and NPS to shape a brand catalogue that meets Canadian expectations, strengthens credibility, and enhances differentiation.
  • Drive Omni-channel consistency so the OIB experience is seamless across in-store, online, and all communication touchpoints.

KEY RESPONSIBILITIES

Strategy & Roadmap

  • Translate the OIB vision into a clear where-to-play / how-to-win strategy for Canada.
  • Identify the country's major needs (sports, users, and brand market opportunities).
  • Define brand positioning, pricing policies, and the role of OIB vs. partner brands.
  • Build and validate business plans and range structures per sport and brand.
  • Co-validate strategic choices with Business Units to ensure alignment and scalability.

Governance & Alignment

  • Act as project leader, establishing structured governance and clear decision-making processes.
  • Align COMEX, Business Units, and SRB Leaders through regular reporting and shared priorities.
  • Engage stakeholders (Offer, Supply, Retail, Digital, Marketing, Finance, Legal) to secure commitment and accountability.
  • Ensure clarity of roles and responsibilities across all actors involved in the OIB project.

Assortment & Selection

  • Integrate partner brands strategically to capture market share.
  • Lead the product selection process with Business Units (CSL, CatMAn, RS, VM, Webmarketer), and partner brands.
  • Ensure RangeBook is 100% accurate and serves as the single source of truth.

Omnichannel Execution

  • Guarantee OIB visibility and consistency across digital and physical channels.
  • Synchronize stock, pricing, and product information online and in-store.
  • Ensure OIB storytelling and merchandising reflect brand identity and value proposition.

Growth & Profitability

  • Accelerate profitable growth by managing purchase policies and defining the operating model with suppliers.
  • Establishing and negotiating contracts that define trading terms to reinforce competitiveness.
  • Monitor and forecast economic performance (TO, margin, NPS) and propose corrective actions.
  • Activate with the Brands the commercial levers (calendars, COOP, TG, promotions) to boost dynamism.

KPI

Growth of OIB sales share within the overall offer (%TO).

Improvement brand perception and customer satisfaction (NPS/OpenVoice)

CAPABILITIES REQUIRED

  • Strong knowledge of the Canadian sports brand landscape (key players, positioning, and consumer)
  • Strategic vision to translate where-to-play / how-to-win choices into action.
  • Advanced negotiation skills with suppliers and partners to secure optimal terms and drive profitability.
  • Cross-functional leadership and governance to align diverse stakeholders.
  • Omnichannel expertise across retail and digital environments.
  • Analytical and data-driven decision-making to guide performance and growth.
  • Familiarity with MAP (Minimum Advertised Price) and brand compliance practices.
  • Bilingual (English/French).

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