Marketing Manager

Who we are

We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands.

At Betway, we're driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in London, Spain, South Africa, Guernsey, Malta, Germany and Portugal and are constantly expanding and evolving.

Who we're looking for

We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As a Marketing Manager you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention. This role involves managing marketing budgets, forecasting and performance. You will work both with local and central teams ensuring the alignment with business objectives and delivering measurable results.

What you'll be doing

As part of your role, your responsibilities will include:

• Annual marketing budget and forecast review
• Developing and managing comprehensive marketing strategies to drive customer acquisition and retention
• Overseeing allocation and managing of annual and monthly budgets
• Leading and mentoring local marketing and acquisition team with a high-performance environment
• Tracking and analysing the performance of marketing campaigns providing insights and recommendations in optimizations
• Preparing detailed reports for key stakeholders, presenting data -driven insights to inform strategic decision-making
• Creating and nurturing key relationships both with existing and new partners to generate growth alongside a centralised acquisition channel
• Approving commercial negotiations and onboarding new marketing deals
• Working operationally in all marketing channels within the business to optimise the ROI for the market and ensure best practise
• Working with the acquisition marketing administrators to ensure that core processes are adhered to
• Working across departments to align country strategy and meet business objectives.
• Supporting Head of Country/Central acquisition teams' budget and operational cost control to achieve ROI requirements for the business
• Driving key processes such as conversion, product enhancements and marketing offers forward, as well as working closely with the wider team.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you'll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Significant experience with digital marketing
• Strong knowledge of SEO
• Experience with mobile marketing
• Experience with social media channels
• Passion for sport and the entertainment industry
• Strong experience with programmatic and display media campaigns
• A self-starter with the ability to thrive in fast paced and pressurised environments

Desirable skills you've got up your sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds understanding, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Casino knowledge
• Games, gambling or iGaming experience

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you'll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It's all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on