Search Engine Marketing Supervisor

8 hours ago

Toronto, Ontario, Canada OMD Canada Full time US$70,000 - US$120,000 per year

The Search Supervisor will be responsible for building and managing ongoing client relationships while working with the production and project/campaign insights team to develop and execute campaigns.

As the Search Supervisor, you should demonstrate an advanced level of leadership and engagement on their client accounts and functional team. They possess the skills to build innovative strategies for their clients and structure them tactically so that they can be executed efficiently by the team. They can be relied upon to mentor a new team member or take over a client call if needed. They are also beginning to think about ways that they can benefit the functional social team and organization as a whole.

AREAS OF RESPONSIBILITIES

  • Develop, manage and coordinate campaign strategies
  • Demonstrate strategic insight to develop long term execution plans from client's stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the client
  • Analytical ability to extract insight/actions from data and relate the "story" back to client's business goals
  • Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
  • Effectively presenting strategic and tactical plans to clients, staff and internal teams
  • Facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
  • Understanding of business concepts and client objectives to identify campaign expansion opportunities
  • Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Marin, among others
  • Performs various duties as assigned

REQUIREMENTS

  • Bachelor's degree in marketing, advertising or communications, MIS or stats preferred
  • 4+ years of Paid Search Marketing experience
  • In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities
  • Be a proactive self-starter
  • Be a team player and committed to training
  • Have strong management skills
  • Possess a desire to work for a fast-paced, results-based company
  • Have strong program management and organizational skills being able to manage multiple projects at once
  • Be confident in analyzing and acting on marketing data

BENEFITS

At Omnicom Media Group, we offer a complex benefits package including medical benefits and Paid Time Off, as well as discretionary bonuses for select roles

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

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