Technical Sales Enablement Program Manager
1 week ago
At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion.
We are seeking a dynamic, highly technical, and strategic Technical Enablement Program Manager to lead enablement efforts for portfolio offerings, technical sales readiness, advanced sales training, and cross-sell initiatives. This role will work closely with Sales Leadership, Product Marketing, Product Management, and Engineering to ensure our most technical sales professionals (Account Executives and Solution Architects) are fully prepared to engage in deep technical conversations, position differentiators, and drive solution adoption across the customer lifecycle.
Key Responsibilities Portfolio Offering & Technical Enablement - Partner with Product and Engineering teams to deeply understand solution architectures, integrations, protocols, and technical differentiators. - Design and deliver advanced technical training programs for AEs and SAs that cover solution architecture, system integrations, deployment scenarios, and troubleshooting strategies. - Create technical sales playbooks, demo scripts, and architecture guides tailored to solution engineers and solution architects. - Translate technical capabilities into customer value messaging that resonates with both business and technical buyers.
Conversion & Sales Conversation Enablement - Develop enablement focused on migration conversations (e.g., perpetual to subscription, on-prem to SaaS/cloud). - Build frameworks and tools that help sales teams handle complex technical objections and customer evaluation processes. - Track program adoption and effectiveness through KPIs such as sales cycle time, technical proof-of-concept success rate, and conversion metrics.
Cross-Selling Strategy & Execution - Build targeted technical enablement modules to promote cross-portfolio awareness and multi-product solution architectures. - Analyze pipeline and account data to identify integration-led cross-sell opportunities and tailor technical training accordingly. - Partner with field leaders to align technical enablement with account planning and customer engagement strategies.
Sales Enablement Operations - Leverage enablement platforms (e.g., Highspot, Gong) and LMS tools to deliver and measure technical training content. - Maintain an up-to-date repository of technical FAQs, demo environments, lab exercises, and customer use-case architectures. - Establish continuous feedback loops between sales engineers, product, and enablement to refine technical programs.
Qualifications - 5+ years of experience in technical sales enablement, pre-sales engineering, or solution architecture. - Strong technical background in networking, DDI (DNS, DHCP, IPAM), or related enterprise IT infrastructure. - Proven ability to train highly technical audiences, including solution architects, pre-sales engineers, and senior account executives. - Experience enabling both technical and non-technical sales roles, with emphasis on hands-on technical training. - Deep understanding of complex/solution selling processes and technical proof-of-concept cycles. - Strong facilitation and instructional design skills; Force Management certification preferred. - Familiarity with CRM (Salesforce), sales enablement tools, and analytics platforms. - Excellent communication and technical storytelling skills.
Preferred - Background in product marketing, technical sales, or pre-sales engineering. - Hands-on experience with enterprise infrastructure, SaaS, or cloud architectures. - Sales methodology certifications (e.g., MEDDIC, Challenger). If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture. At our core, we champion values such as transparency, curiosity, respect, and above all, the pursuit of enjoyment.
In addition, we offer a range of appealing perks, including:
A Professional Development Budget Dedicated Wellness Days and Wellness Week A Lifestyle Spending Account An Employee Recognition Program
Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team
BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.
BlueCat participates in the E-Verify program to confirm the employment eligibility of new hires based in the USA. The E-Verify process is completed in conjunction with the Form I-9 Employment Eligibility Verification on or before the first day of work. E-Verify is not used as a tool to pre-screen candidates. For more information about E-Verify, please visit https://www.e-
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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