Senior Digital Marketing Manager

Grafton Apparel believes everyone deserves to look great We fit your body, we fit your budget, we fit your style and we fit you with the confidence you get when you look and feel great

Grafton Apparel Ltd. is a Canadian company that has been in business for over 100 years and operates through its retail chains, Tip Top, George Richards & Mr. Big & Tall. Taking its strength from over a century of heritage, today Grafton Apparel remains committed to the retail clothing industry by responding to the ever-changing demands of the market. Not only do we understand the needs of our customers, but we also understand the needs of our people too We are truly committed to both our employees and our customers – a company that you will be proud to work for. Come join the team at Grafton Apparel where we are always looking for motivated, collaborative, and product-driven individuals who are passionate about fashion and looking to grow and develop within our company.

What we can offer you:

• A hybrid work model that allows you to work a combination of days in the office and remotely.
• A fun environment We like having a casual vibe while we take care of business.
• Giving back is important to us. We support amazing charities by doing what we can to fundraise through events or just by helping.

As Senior Digital Marketing Manager, working with an amazing Digital Marketing team, you will design and execute marketing campaigns that support the company's brand. In this role, you will report directly to the Vice President of Marketing.

What you will do in this role:

• Work closely with the VP, Marketing to plan and develop the digital marketing strategy
• Partner with cross functional teams and leverage resources to implement strategies
• Lead and develop the Digital Marketing team
• Work closely with the Senior Ecommerce Manager to ensure a seamless and exceptional end-to-end customer journey
• Manage all digital channels including, but not limited to, paid search, social media, email & mobile marketing, affiliates, Programmatic and CTV bookings
• Partner with marketing data analyst/scientist and other marketing team members
• Accountable for the optimization of the digital budget allocation across banners and channels, track spending to ensure budget is maintained and communicate any additional budget requests to the VP, Marketing for approval
• Keep up to date on digital marketing solutions and applications

As an ideal candidate, you…

• Negotiate like a boss You enjoy sourcing and leading partnerships with digital vendors and affiliate agency and are comfortable negotiating
• Tell it like it is – nicely. You provide clear, actionable feedback in creative and media reviews to ensure brand integrity is maintained
• Don't like to wait You are proactive, organized & efficient. (Enough said?)
• Juggle as a side hustle. You are organized and can balance multiple directives, identify, and delegate tasks effectively, and manage multiple projects – all at the same time

And your qualifications include:

• Bachelor's degree in marketing or a related field
• Min 5-8 years' experience as a paid social marketer
• Up to date on the newest trends and technologies in digital marketing
• Excellent communication skills

What's In it for you:

• Freedom You will be empowered to make decisions based on your expertise and supportive data.
• Unbeatable employee discount. So great we can't print it.
• Comprehensive benefits package including dental care, extended health care, life insurance, and a health spending account
• The best team in town. We may not be the biggest team, but we are mighty. We work as partners and help each other. You're gonna love it here.

Grafton Apparel is committed to providing an inclusive and accessible candidate experience. We will work with you on an individual basis to meet any reasonable accommodation needs. Please let us know if you require any accommodation to participate in the recruitment and selection process. #ga2023

Job Types: Full-time, Permanent

Ability to commute/relocate:

• Concord, ON L4K 5C1: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital Marketing: 5 years (required)

Work Location: Hybrid remote in Concord, ON L4K 5C1