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Head of Growth

2 weeks ago

Remote, Canada Product Led Full time $100,000 - $150,000 per year

Head of Growth

Remote
• Reports to CEO

The Mission

We're rewriting how B2B software gets sold. ProductLed has helped 400+ SaaS companies generate $1B+ in self-serve revenue—and we're just getting started. We built the category, the audience, and the methodology. Now we're scaling from a multi-million dollar business to a $50M+ category leader, and transforming how an entire industry buys.

That's where you come in.

What You'll Actually Do

This isn't a "run 47 experiments and hope" growth role. Your one mission:

Turn our existing audience into predictable, repeatable revenue.

You'll own three mandates:

1 Fix the Conversion Bottleneck

We have traffic, leads, and a trusted audience. You'll redesign our Roadmap offer into a "try-before-you-buy" engine that naturally leads into implementation.

2 Build the Revenue Machine

You own growth P&L. Every dollar spent needs to generate predictable returns—and when it does, you get the budget and freedom to scale.

3 Lead Through Systems, Not Heroics

You're not a lone wolf. You'll install playbooks and lead a team (designers, writers, advisors, content creators) so growth happens without you in every decision.

Why This Role is Different

You're not starting from scratch. You're inheriting leverage:

  • 55K engaged email subscribers
  • 50K PLG-focused LinkedIn followers
  • 3 bestselling SaaS books
  • A founder with industry authority
  • A content engine ready to scale with direction

You'll run it like your own business:

  • Full P&L responsibility for your pod
  • Profit-sharing and performance incentives
  • Freedom to double down on what works (and scrap what doesn't)

When ProductLed wins, you win.

What's Working vs. What You're Solving

What's already strong:

  • Category leadership in PLG
  • Proven methodology ($1B+ driven for clients)
  • Massive warm audience
  • Delivery team that gets results

Where you're needed:

  • Too much reliance on founder brand
  • Strong but junior team that needs systems
  • Unclear customer journey across front-end offers
  • Conversion from audience → customer is the bottleneck

The Transformation You'll Lead

  • Shift from founder brand to scalable company + implementer brands
  • Turn audience + methodology into a predictable acquisition engine
  • Build systems-based growth, not heroic output
  • Unlock partnerships, benchmarking, and PLG category dominance

You're the Right Fit If...

  • You believe "try before you buy" wins markets
  • You build scalable systems, not random tactics
  • You write copy that sells and persuades
  • You can turn 70%-there assets into predictable engines
  • You move fast, one high-leverage project at a time
  • AI is already your co-pilot
  • You want ownership, revenue accountability, and upside

Compensation & Incentives

Performance-based pay with upside:

  • Quarterly bonuses tied to funnel conversion + Roadmap sales
  • Profit-sharing once your pod hits ≥25% above break-even
  • Roadmap sales accelerators as volume scales
  • Net new MRR bonus structure
  • Participation in company profit sharing with tiered advancement

This isn't "maybe you'll get a raise someday." It's: hit targets → unlock the next stage → earn accordingly.

Your First 90 Days

Weeks 1–2: Learn the Engine

  • Audit offers, funnels, content, ads, and customer journey
  • Talk to Roadmap buyers
  • Meet the team and assess strengths

Weeks 3–8: Fix Conversion

  • Rebuild the Roadmap offer with new hooks, guarantees, pricing
  • Launch and track take-rate
  • Codify into a repeatable playbook

Weeks 9–12: Build the Growth System

  • Install scorecards (site→lead→client metrics)
  • Create SOPs for repeatable growth plays
  • Hit 4–5 Roadmaps/week and build toward $83K+ MRR

Why ProductLed?

  • Profitable, not VC-burn-and-pray
  • Category leader with a responsibility to scale PLG
  • Founder-led momentum with room for ownership
  • Build the growth engine others will follow
  • Clear path: Manager → Head → VP → CRO

You'll help change how an entire industry sells.

Ready to Apply?

Send answers to these three prompts:

  • Why does product-led growth matter to you?
  • Share one example where you owned funnel conversion and drove real results.
  • What excites you most about this opportunity?

Let's build the future of B2B sales.

You can review the complete position document here:

Job Type: Full-time

Pay: $100,000.00-$150,000.00 per year

Work Location: Remote