Marketing & Communications Specialist (Hybrid)

1 week ago

Toronto ON MB N, Canada PACE CONSULTING BENEFITS & PENSIONS LTD. Full time $60,000 - $80,000 per year

Summary

We're looking for a creative, strategic Marketing & Communications Specialist to help define and amplify our brand voice, strengthen our digital presence, and support business development efforts.

This is a stand-alone role for someone who thrives on autonomy and variety. You'll own our marketing and communications function end-to-end. From content creation and campaign execution to brand storytelling and sales enablement. If you're proactive, versatile, and excited to make a visible impact, this role is for you.

What You'll Do

  • Create and manage blogs, newsletters, and thought leadership content that reflects our brand voice
  • Design clean, polished visuals, presentations, and client-facing materials
  • Maintain brand consistency and strengthen visual identity across all channels
  • Lead and grow our social media presence, with a focus on LinkedIn and Instagram
  • Drive engagement and increase followers organically through relevant, timely content
  • Stay informed on industry trends, carrier updates, and key events to inform strategy
  • Develop prospecting emails and nurture sequences to support qualified lead generation
  • Collaborate with the sales team to align messaging and sales enablement materials
  • Execute ROI-driven marketing campaigns that support growth objectives

  • Track performance metrics and share actionable insights in quarterly reviews

  • Attend events and company socials for content creation

What We're Looking For

  • 3–5 years of experience in marketing and communications, ideally in B2B or professional services (insurance or financial services is a plus)
  • Proven success creating and managing lead-generation campaigns that support sales outcomes
  • Strong writing, editing, and storytelling skills with an eye for design and brand consistency
  • Solid grasp of digital strategy, content planning, and funnel metrics
  • Proficient in email marketing platforms (e.g., Mailchimp), CRM tools (e.g., Pipedrive), and Microsoft Office
  • Experience with Webflow for website updates and landing pages
  • Familiar with SEO, web analytics, and performance tracking
  • Skilled in Canva for visual content
  • Comfortable using AI tools like ChatGPT, Copilot, or Gemini to streamline workflows
  • Organized, proactive, and able to manage multiple projects independently

Who We Are

PACE Consulting Benefits & Pensions Ltd. is one of Canada's leading independent benefits and retirement consulting firms. We help organizations build sustainable, high-impact benefits programs through trusted advice and deep carrier relationships. With over three decades of experience and a national client base, PACE is positioned for long-term growth and we're ready to tell that story better.

PACE Consulting Benefits & Pensions Ltd. welcomes and encourages applications from people with disabilities and is committed to creating a diverse workplace. We are an equal-opportunity employer. Accommodations are available on request for candidates taking part in all aspects of the selection process. For accommodation requests, please email the HR Department

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