Product Marketing Manager

1 week ago

Remote Canada CoVet Full time $80,000 - $120,000 per year

About the role

The Product Marketing Manager will be the strategic link between Product, Partnerships, Enterprise and Marketing, responsible for orchestrating the launch and adoption of new CoVet features, products, integrations, and enterprise clients.


They will ensure that every release, whether a new AI workflow, partner integration, or enterprise rollout, has clear positioning, strong adoption plans, and cohesive messaging across all channels.

This role is key to accelerating CoVet's adoption within enterprise clients and new partnerships, ensuring consistent communication from internal launch through client rollout.

This role will be reporting directly to the Head of Marketing.

What you'll do

Key Responsibilities

  • Launch Management:
    Plan and execute go-to-market (GTM) strategies for new features, product expansions, partnerships, and enterprise deals. Coordinate timelines, approvals, and deliverables across Product, Sales, and Marketing.
  • Adoption Enablement:
    Drive faster uptake of CoVet features across new and existing partners (universities, corporate clinics, enterprise networks). Support internal teams with training, communications, and enablement assets.
  • Collateral Development:
    Oversee creation of sales decks, product sheets, partner one-pagers, FAQs, and in-app messaging. Work closely with designers and copywriters to ensure materials are clear, visually aligned, and localized when needed.
  • Cross-Functional Collaboration:
    Partner with Product Managers and Owners to understand feature roadmaps. Coordinate surveys, case studies, testimonials, and market insights to inform positioning.
  • In-App & Automated Messaging:
    Guide and test in-app communication strategies,onboarding flows, update banners, and automation triggers,to optimize feature discovery and usage.
  • Enterprise Communication:
    Manage internal and client communications for enterprise rollouts and updates. Collaborate with customer success and partnerships teams to track adoption milestones.
  • Partnership & Integration Marketing:
    Work with integration partners to co-create marketing campaigns, co-branded assets, and educational materials. Coordinate with the Marketing and Product teams on joint announcements and feature documentation.
Performance Indicators (KPIs)
  • Successful on-time launches with measurable adoption metrics
  • Partner and enterprise activation rates (e.g., feature usage, adoption curve)
  • Engagement performance of in-app messaging and collateral assets
  • Feedback from Product, Sales, and Client Success on clarity and coordination
  • Number and quality of case studies, testimonials, or GTM insights generated
Ideal Candidate

You're organized, strategic, and collaborative. You love translating technical product details into meaningful benefits, and you're comfortable toggling between strategy and hands-on execution. You understand what it means to turn a feature into a story, and a story into adoption.

Qualifications

  • 5-10 years of experience in Product Marketing
  • Experience with technical products
  • Experience with Account-Based Marketing is a plus

Why Join Us?

  • Competitive salary and health, dental, and vision benefits.
  • Remote-first culture with flexible working arrangements.
  • Opportunity to shape the future of a fast-growing company and make a real impact in the veterinary industry.

We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.

  • Product Marketing Manager

    7 hours ago

    Remote (Canada) Tailscale Full time $190,280 - $237,180 per year

    About Tailscale Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for...

  • Product Marketing Manager

    7 days ago

    Canada - Remote MoonPay Full time $120,000 - $180,000 per year

    Hi, we're MoonPay. We're here to onboard the world to the decentralized economy. Why? Because crypto and blockchain aren't just technologies—they're tools for global financial empowerment. They give people control over their money, their digital assets, and their future, unlocking opportunities that traditional systems have kept out of reach. What we...

  • Product Marketing Manager

    1 week ago

    Remote, Canada Riva International, Inc. Full time

    Riva is seeking an experienced Product Marketing Manager to join our marketing team. You are an exceptional writer with engaging written and verbal communication and presentation skills. A keen intuition drives your ability to speak up and know when to influence and drive essential changes. You are passionate about learning and understanding your market and...

  • Product and Customer Marketing Manager

    16 hours ago

    Canada - Remote WorkTango Full time $80,000 - $120,000 per year

    Overview of the role:We're looking for a Product & Customer Marketing Manager to shape how WorkTango shows up in the market, and how our customers experience that story once they're on board.You'll be the bridge between what we build and how the world understands it. At its core, our platform helps employees feel heard, valued, and recognized, and it's your...

  • Product Marketing Manager

    6 days ago

    Canada (Remote) / Remote (US) Skillshare Full time $80,000 - $120,000 per year

    Skillshare is the leading learning community for creatives. With more than 30,000 expert-led classes in illustration, design, photography, video, marketing, and more, Skillshare empowers anyone, anywhere to learn new skills, share expertise, and unlock their creative potential. Hundreds of thousands of member subscribers around the world come to Skillshare...

  • Product Marketing Manager

    4 days ago

    Remote, Canada Big Fish Games Full time

    Job Posting Title Product Marketing Manager Summary We’re on the hunt for the best Product Marketing Managers to join us on this journey of extraordinary growth. As a Product Marketing Manager, you will help, support, build and drive product marketing strategies for new or existing games. Part creative, part analytical, this role will require...

  • Product Marketing Manager

    1 week ago

    Remote, Canada VidYard Full time $80,000 - $120,000 per year

    Vidyard empowers every sales rep to perform like a top performer by bringing the power of personalized video outreach at scale. Through scalable solutions like AI Avatars and Video Messages, Vidyard enables reps to break through the noise, engage high-intent prospects, and accelerate deal velocity—all while helping sales teams gain more face-time with...

  • Product Marketing Manager

    4 days ago

    Remote, Canada Keela Full time

    **About the Role** As Keela’s Product Marketing Manager, you will report to the office of the CEO and be responsible for developing and executing the company's product marketing strategy. You will collaborate cross-functionally across teams to develop a deep understanding of customer needs, market trends, and competitive landscape to inform product...

  • Senior Product Marketing Manager

    2 weeks ago

    Remote - Canada Themis Solutions Full time $119,000 - $161,000 per year

    Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary:We are currently seeking a Senior Product Marketing Manager to join our Product Marketing team in Burnaby, Toronto or Calgary, or remotely in...

  • Product Marketing Manager

    1 week ago

    Remote, Canada Covet Full time $80,000 per year

    About CoVetCoVet is an AI copilot application built to assist veterinary professionals by saving them time and allowing them to focus more on animal care—or even get home on time. We are a small, passionate, and agile team with a strong mission to improve the veterinary industry through innovative technology.About the roleThe Product Marketing Manager will...