Marketing Coordinator

Description

The Royal Conservatory (RCM) is one of the largest and most respected music education institutions in the world, providing the definitive standard of excellence in curriculum design, assessment, performance training, and teacher certification. Graduates from its two performance training programs, The Glenn Gould School and The Phil & Eli Taylor Performance Academy for Young Artists, regularly perform on major international stages. The RCM is also a leader in the development of early childhood education programs and arts-based social programs, and presents a diverse range of concerts featuring the finest Canadian and international artists in its magnificent performance space, Koerner Hall. Please visit for more information.

What is the Opportunity?

Reporting to the Senior Manager, Digital Marketing & eCommerce, the Marketing Coordinator - Digital is responsible for maintaining the process of daily B2C orders received for fulfillment via the RCM Canadian and US e-stores via Shopify, optimizing SEO, and updating the RCM websites. This role requires leveraging our systems to initiate all outbound shipping processes and working with reporting generated by the system. This role works alongside the Associate Manager, eCommerce & Dealer Management to ensure timely and accurate fulfillment of orders via data between Shopify, the ERP system, and the third-party logistics provider's system. This role liaises closely with IT, Candidate Services, Finance, Marketing, and the RCM warehouses to service customer inquiries regarding e-store transactions. This is a fast-paced role that requires the ability to communicate effectively with all relevant parties.

 

Main Duties & Responsibilities

Overall

• Daily liaison with logistics provider to track and trace orders.
• Reconcile damaged orders, orders never received, wrong addresses to be replaced or refunded and enter manually into systems.
• Monitor RCM Canadian and US e-store order fulfilments and inventory levels to ensure on-time delivery.
• Understand proper follow-up processes for all customer inquiries related to fulfillment orders generated by their store.
• Investigate any issues and bring forth to the appropriate team members for resolution.
• Track KPIs and customer feedback.
• Assist in generating customer statements, making deposits and following up with customers on overdue balances.
• Assist the team with Shopify reconciliations as required.
• Process Shopify refunds related to books and other customer orders not fulfilled.
• Assist the ERP Specialist with setting up discount codes for campaigns and testing before deployment.
• Support the Senior Marketing Manager, Learning Systems with executing strategic marketing initiatives (i.e. drafting creative briefs, developing paid media campaigns, and monitoring social media).
  
   

SEO

• Collaborate with the Senior Manager, Digital Marketing & eCommerce to identify opportunities and tactics related to website architecture, content, linking and other factors to improve search engine result rankings for target keywords and business goals.
• Implement content updates and assist with executing other SEO strategies from external agencies.
• Conduct keyword research, referencing the competitive landscape and market trends, to use throughout digital marketing materials.
• Champion SEO best practices with internal stakeholders.
  
   

Web Content

• Update the organization's websites and subsites including, but not limited to, , , and , ensuring that web content meets best practices, is of a high standard, and tells our story in a succinct, clear, and compelling manner.
• Provide internal support and expertise to content creators within business units to ensure website revitalization projects prioritize user experience and online journey.
  
   

Perform other role relevant duties as required.

Requirements

What We're Looking For

• Post-secondary degree or diploma in Business, Computer Science or Marketing.
• Experience working in a similar E-Commerce fulfillment role.
• Experience with E-Commerce systems such as Shopify and/or Magento.
• Experience with ERP systems such as NAV or Business Central is an asset.
• Familiarity with working with 3PL partners.
• Proficiency with modern content management systems.
• Proficiency in web analytics.
• Proficiency in copywriting is an asset.
• Experience with social media platforms is an asset.
• Experience with MS Office and Photoshop, basic HTML and CSS an asset.
• Organized and detail-oriented.
• Strong interpersonal and communication skills (both verbal and written).
• The ability to learn quickly, multi-task, and make sound judgments in a fast-paced working environment.
  
   

Salary Range

• $45,000 - $50,000 per annum
  
   

Additional Information

• This is a full-time, 12-month contract opportunity.
• Hybrid work arrangement.
• Occasional requirements to work outside of regular office hours.
• Works with confidential issues and data.
• Sitting for extended periods with significant computer use.
  
   

How to Apply

Interested candidates are asked to submit a cover letter and current résumé online (please upload a single file combining both documents) at  Applications will be accepted until a suitable candidate has been identified.

The RCM thanks all applicants for their interest in this position; however, only those selected for an interview will be contacted.

The RCM is committed to fostering an inclusive, equitable and accessible workplace. In accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act, 2005, and the RCM's Anti-Racism, Access and Equity Policy, accommodation will be provided at any stage of in the recruitment and selection process. Applicants are asked to make their accommodation needs known when they have been contacted for an interview.

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