Director of Sales Operations

Why Join 1010 Tires? 

Our client is a Canadian tire solutions leader revolutionizing the way consumers and businesses access tire and automotive services. As they experience hyper-growth across their omnichannel platform—ecommerce, retail, mobile, and a vast partner network—we need a strategic leader to architect the operational backbone of our sales engine. This is a high-impact role where you will directly shape our growth strategy, optimize a complex national ecosystem, and enable our teams and partners to deliver exceptional customer experiences. 

About 1010 Tires

1010 Tires is a leading Canadian omnichannel tire retailer with a national footprint spanning ecommerce, retail locations, distribution centres, mobile services, and a rapidly expanding partner network. Their mission is to deliver premium products and exceptional service through seamless, integrated channels. They are a team of passionate, driven individuals committed to innovation, collaboration, and relentless execution in a fast-paced environment. 

The Role: Director of Sales Operations 

The Director of Sales Operations is the strategic force that drives the efficiency, effectiveness, and scalability of their entire sales ecosystem. You will bridge the gap between high-level sales strategy and day-to-day execution, ensuring their internal teams, mobile units, and external partners are empowered to succeed. This role is critical to achieving their market expansion goals and requires a leader who can think strategically, act operationally, and leverage data to drive continuous improvement. 

Key Responsibilities 

Sales Strategy & Enablement 

Architect and implement scalable sales processes, performance management frameworks, and incentive programs that drive revenue growth across all channels. 

Champion the development and adoption of sales enablement tools (CRM, CPQ, etc.) and dynamic performance dashboards that provide real-time insights. 

Partner with Marketing, Product, and IT to ensure sales strategies are perfectly aligned with go-to-market campaigns, inventory availability, and digital platform capabilities. 

Lead cross-functional initiatives focused on increasing customer lifetime value and accelerating partner network expansion. 

Partner Network Growth & Management 

Design and build a world-class partner onboarding, training, and ongoing support model to ensure rapid time-to-value and brand alignment. 

Establish and manage clear SLAs, performance scorecards, and feedback loops to foster a high-performing and collaborative partner ecosystem. 

Act as the key strategic liaison for our most critical partners, collaborating to identify and execute on mutual growth opportunities. 

Operational Excellence in Fulfilment 

Provide strategic oversight of national distribution and fulfilment operations to maximize on-time delivery and cost efficiency. 

Collaborate with Supply Chain and Logistics teams to optimize inventory flow, reduce fulfilment bottlenecks, and enhance last-mile delivery performance. 

Implement and monitor KPIs for warehousing and reverse logistics, driving a culture of continuous improvement. 

Data-Driven Leadership & Strategic Planning 

Provide the CEO and Board with data-driven insights and recommendations on sales performance, operational efficiency, and market opportunities. 

Lead quarterly business reviews (QBRs) and own the sales operations component of the annual strategic planning cycle. 

Monitor industry trends and competitive benchmarks to inform and influence the company's strategic direction. 

What You Bring (Qualifications & Experience) 

10+ years of progressive leadership experience in sales operations, channel management, or fulfilment, within a complex omnichannel retail, ecommerce, or logistics environment. 

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