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Content Marketing Coordinator
2 weeks ago
Content Marketing Coordinator – Lakeland Farm & Ranch
Location: Stonewall, Manitoba (Hybrid, Full-time)
Starting Salary: $42,000 – $50,000 + performance bonus
About Lakeland
Lakeland Farm & Ranch Direct is a trusted leader in livestock handling equipment, serving producers across North America. But what really sets us apart is our people. We're a tightknit crew who lives by our core values: honesty, humility, innovation, and an appetite for "getting stuff done."
- Purpose with Impact – Everything we build and market is designed to "make life easier" for farmers and ranchers, so you'll see your work translate directly into real-world results.
- Culture of Growth – You'll collaborate daily with teammates who celebrate wins (big and small), own mistakes without excuses, and constantly ask "why not?" when tackling new challenges.
- Tools & Autonomy – From day one you'll have access to HubSpot, SEMrush, and a sandbox for experimenting with fresh ideas—plus the freedom to drive your own projects.
- Community & Camaraderie – We mix rural grit with marketing creativity: buzzing about new campaigns, ringing the victory gong when deals close, and sharing a laugh over barnyard puns.
If you're hungry to learn, eager to innovate, and ready to help shape the future of agriculture marketing, saddle up—Lakeland is where your next adventure starts.
About the Role
The Content Content Marketing Coordinator is the Swiss Army knife who keeps our marketing engine humming. You'll maintain HubSpot, update our WordPress site (products, blogs, the whole works), and turn data into droves of farmers who can't wait to corral their critters with Lakeland gear. You're a roll up your sleeves doer who loves asking
"Why not?"
as much as
"Why?"-
and you chase success like you're starving.
Key Responsibilities
- Own our Social Channels – Curate, create, and schedule thumb stopping posts across Meta, Reddit, LinkedIn, and YouTube; keep content on brand and the calendar humming. Engage followers and our Ambassador network in real time to nurture a lively community.
- Run HubSpot Like a Pro – Build, design, and schedule email campaigns in HubSpot, then track opens, clicks, and conversions; maintain lists, workflows, and reports so data stays squeaky-clean.
- Keep the Website Fresh – Update product pages, blog posts, and resources on our WordPress site; ensure every change matches Lakeland's voice and visual standards while improving user experience.
- Boost Our SEO – Apply on-page best practices (headings, keywords, metadata, alt text) and leverage SEMrush research to keep us ranking - even as AI shifts the search landscape.
- Support Digital Campaigns – Partner with the marketing team on paid ad promos and multichannel campaigns, providing copy, creative, and performance insights.
- Create Compelling Visuals – Assist with video editing, photo shoots, and asset creation for social, email, and web—making livestock equipment look downright epic.
- Report & Iterate – Turn raw metrics into actionable dashboards, share wins (and flops) with the team, and pitch improvements grounded in data.
Qualifications & Skills
- Social Media Savvy – Comfortable scheduling and optimizing content across Meta, LinkedIn, Reddit, YouTube, and using the usual calendar tools to keep it all straight.
- Email & CRM Experience – You can build, segment, and analyze campaigns in HubSpot (or similar), keeping lists clean and workflows humming.
- Brand Guardian – You respect tone, visuals, and voice guidelines and know how to keep messaging consistent—even when you're testing something wild.
- Organized & Detail Obsessed – Spreadsheets, content calendars, and checklists are your natural habitat, and typos don't stand a chance.
- Clear Communicator – Strong written and verbal chops help you turn "galvanized gauge" into benefits that resonate with hobby farmers and ranchers alike.
- Visual Content Flair (Bonus) – Comfortable trimming clips in Premiere Pro, CapCut, Canva, or similar tools to give livestock equipment some cinematic swagger.
- SEO & Analytics Curious – Basic on-page SEO, SEMrush familiarity, and an eye for how AI is reshaping search keep you ahead of the algorithm curve.
- Rural Lifestyle Enthusiast – A genuine interest in agriculture, livestock, or the rural way of life means you "get" our customers and speak their language.
- Creative Mindset – Have the ability to think outside the box.
- Attitude – Ability to foster a collaborative, solutions-focused environment while upholding Lakeland's values of professionalism, respect, and customer-first service.
Our Core Values
- We Do the Right Thing - Integrity in every email, every invoice, every interaction.
- We Own Our Mistakes - Humble pie tastes better when shared - and followed by quick fixes.
- We Question "Why Not?" - Curiosity fuels agility.
- We Chase Success Like We're Starving - Goals are meant to be devoured.
Ready to take your career to new heights?
If you're itching to blend tech savvy with barnyard grit - hit
Apply
today. Let's ship premium products and premium service straight to our customers' doors, together.
