Brand Manager

The Opportunity

We're looking for a dynamic and driven Brand Manager to join our fast-growing business. This is a highly collaborative, hands-on role that blends creativity, strategy, and execution. You'll lead the planning and rollout of campaigns that bring our brand to life, from product launches and influencer partnerships to retail activations and digital storytelling.

You'll own the brand strategy across channels, work cross-functionally with Sales, Innovation, and eComm, and help scale Organic Traditions' presence in both Canadian and US markets.

What You'll Do

Brand Strategy & Planning

• Develop and execute annual brand plans and go-to-market strategies that fuel growth
• Translate brand vision into powerful, consumer-first campaigns and customer programs
• Partner with leadership to shape positioning, messaging, and portfolio priorities
• Build and execute omni-channel launch plans for new innovations 

Marketing Communications & PR

• Lead the creation of breakthrough marketing campaigns across digital, social, email, and in-store channels
• Manage agencies and freelancers to deliver high-impact creative that builds brand love
• Support PR, influencer, and community events grow awareness and community engagement
• Ensure every touchpoint - from packaging to social posts - reflects the brand's purpose and personality

Retail & Trade Marketing

• Collaborate with sales to bring the brand to life in-store through trade programs, national display programs, demos, and shopper marketing
• Develop compelling sales tools - sell sheets, launch decks, and trade presentations that win with retailers
• Lead, design, and execute trade shows and brand activations that capture attention and drive connection

Project & Budget Management

• Lead cross-functional teams to deliver projects on time and on budget
• Manage the marketing budget, track ROI, and reallocate spend for maximum impact
• Monitor campaign and launch results, sharing insights and recommendations with leadership

Performance Tracking & Reporting

• Define KPIs and monitor brand performance metrics
• Prepare and present performance reports and insights to key stakeholders
• Use data-driven insights to recommend strategic improvements

Leadership

• Act as a brand champion, building momentum, energy, and pride around the work we do
• Foster a collaborative and high-performing team environment

Who You Are

You're an entrepreneurial brand builder who thrives in a fast-paced, growth-stage environment. You love seeing a campaign through from concept to shelf - dreaming big and rolling up your sleeves to make it happen. You'll excel in this role if you:

• Are a self-starter who thrives in ambiguity and takes ownership to drive things forward
• Think strategically but are equally comfortable executing details
• Live and breath CPG branding, innovation, and consumer marketing
• Can connect creative thinking with business results
• Are collaborative, curious, and genuinely passionate about health, wellness, and Superfoods

What Sets You Apart

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of experience in brand management or marketing roles, preferably in CPG, wellness, or natural products
• Proven success managing brand or product launches, campaigns, or partnerships
• Experience managing creative agencies and cross-functional teams
• Excellent analytical skills with experience in market research and data-driven decision making
• Strong time management skills, with the ability to manage multiple deliverables in a fast-paced environment
• Proficiency in budgeting, financial forecasting, and ROI analysis
• Exceptional communication, storytelling, and presentation skills - both written and verbal

Why Work With Us

We're a team of passionate, inclusive and purpose-driven individuals that believe work should be meaningful and fun. We provide:

• A collaborative and supportive company culture
• Extensive health benefits and wellness initiatives
• Considerable paid time off including vacation, sick, personal and birthday leaves
• Paid annual company closure between Christmas Day and New Year's Day
• Hybrid work model with flexible hours
• Regular recognition for a multitude of events
• Annual Summer Hours between Victoria Day and Labour Day so you can enjoy more sunshine
• Annual (and generous) free product allowance - keeping you stocked with Superfoods
• Regular team events focused on culture