Category Manager Tobacco/Lottery

What's The Role
Shell is seeking a Category Manager for Tobacco & Lottery to join its team at the Calgary Bow Building.

This category is one of the most critical within Shell Mobility & Convenience. As a Category Manager, you will be responsible for establishing the vision and strategy plans, focusing on actionable category and market insights that deliver a differentiated Customer Value Proposition (CVP) for our customers, drive increased business performance for Shell, and create a competitive advantage within the Convenience and Gas channel.

This role covers the tobacco and lottery categories. The candidate will work alongside a dynamic, professional team across Category Management, Store Format, Marketing, Network Development, and Convenience Retail (CR) Business Development, while collaborating closely with Contracting and Procurement, Sales and Operations, and key global and local stakeholders to leverage learnings and drive profitable portfolio growth.

In addition, this role is responsible for leading category management strategies and plans, with a specific emphasis on industry-leading sales, integrated margin, and market share delivery. Using fact-based decision-making, the candidate must demonstrate strong skills in vendor management, contract negotiations, dynamic pricing, market trend analysis, consumer behavior, and understanding the competitive marketplace.

Accountabilities:

• Lead development and execution of category strategies, including assortment planning, promotional calendars (lottery), pricing initiatives, and new product introductions to drive both sales and profitability in line with Shell Mobility & Convenience Vision and CR strategy
• Serve as the subject matter expert for Cigarettes, Tobacco, Other Tobacco Products (OTPs), and Lottery, guiding innovation and maintaining competitive positioning
• Implement and manage pricing strategies balancing volume objectives with margin goals. Negotiate promotional funding & allowances with manufacturers and vendors
• Work alongside Contracts & Procurement to negotiate end-to-end contracts securing favourable terms for Shell and managing the full contract lifecycle
• Establish and maintain strategic vendor relationships, monitoring performance and resolving inventory issues, delivery or quality issues. Serve as primary liaison to manufacturers and vendors, leading negotiations on costs, rebates, programs, and promotional terms
• Deliver year on year integrated growth (organic and new) in sales, margin, and income
• Manage the category's P&L, track key metrics (sales, margins, market share), and generate reports/dashboards for leadership. Analyze consumer insights and syndicated sales data to inform assortment optimization and pricing decisions
• Ensure compliance with all federal, provincial, and local regulations governing tobacco & lottery products, including age-restricted sales and labeling. Respond to changing regulatory requirements in collaboration with legal, compliance, and operations teams
• Provide sales & operations support: troubleshoot on-shelf issues, assist in-store teams, and communicate best practices to field leadership. Conduct store visits with field staff to evaluate planogram compliance and collect operational feedback

What You Bring

• Must have legal authorization to work in Canada on a full-time basis for anyone other than current employer
• Bachelor's degree in business, Marketing, or related field
• At least 5 years of experience in category management, preferably in tobacco, lottery, or regulated products
• Knowledge of regulatory environments governing tobacco and lottery sales
• Must have a solid grasp of retail fundamentals, including purchasing, assortment planning, merchandising, convenience retail operations, and expertise in pricing architecture
• Robust analytical skills and proficiency in Excel, Power BI, or other data tools with deep customer understanding and a consumer-led mindset
• Excellent negotiation, communication, relationship and contract & partner management skills
• Proven skills in prioritization and time management, with the capacity to handle multiple projects in a fast-paced environment
• Collaborative team player with excellent interpersonal, communication, and presentation abilities
• Must be willing to work from the Calgary office
• Must have a valid driver's license with clean abstract, as travel across Canada may be required

If you don't see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that women from under-represented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process and must be successfully completed within 3 days of receiving the initial assessment invite. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine the next steps. Thank you for your interest in Shell.

What We Offer
You bring your skills and experience to Shell and in return you work with talented, committed people in an innovative work environment. You'll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You'll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on innovative projects together
• Continuously grow the transferable skills you need to get ahead
• Work at the forefront of technology, trends, and practices
• Collaborate with experienced colleagues with unique expertise
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself
• Benefit from flexible working hours, and the possibility of remote/mobile working
• Perform at your best with a competitive starting salary and annual performance related salary increase; our pay and benefits packages are among the best in the world
• Take advantage of paid parental leave, including for non-birthing parents
• Join an organization working to become one of the most diverse and inclusive in the world
• We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply
• Grow as you progress through diverse career opportunities in national and international teams
• Gain access to a wide range of training and development programs

We'd like you to know that Shell has a bold goal: to become one of the world's most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.

Shell in Canada
Shell Canada is part of a global group of energy and petrochemicals companies with an average of 92,000 employees in more than 70 countries and has been operating in Canada since 1911.

Shell Canada is one of the few truly integrated energy companies in Canada with all of Shell's global businesses represented, including upstream, integrated gas, downstream, and renewables and energy solutions. That means we do everything from exploration, gas production, refining and manufacturing, to providing fuels and developing energy solutions for our customers.

At a glance, our businesses and projects in Canada include:

• Joint Venture Partner (40%) with LNG Canada which will export Canadian natural gas to Asian markets
• Shale gas and liquids assets in Alberta and British Columbia
• A network of 1,400 retail stations across Canada
• The Scotford Complex in Alberta, includes an upgrader, chemicals plant and is home to the Quest carbon capture and storage facility
• The Sarnia Manufacturing Centre refinery in Ontario
• Investments in renewables and energy solutions, including EV charging, hydrogen and biofuels
• 15 Shell-owned distribution terminals, three of which have marine operations
• Shell Aviation Canada delivers across a network of 27 airport fixed-based operations and airport consortiums, from coast to coast. Shell Aviation provides 1.7 billion liters of high-quality fuel annually in Canada and offers reliable and safe into-plane delivery
• Strong Sulphur and Lubricants businesses as well as an innovative Supply and Trading business