Marketing Assistant

Job Description for LinkedIn Marketing Assistant

Job Title: LinkedIn Marketing Assistant

Type: Full-time (External Contractor)

Location: Hybrid* (Halifax, Nova Scotia)

* In-person sessions 2–3 times/week in the CEO's office. Candidate responsible for transportation

How to Apply:

Interested candidates should submit a resume and a short video (max 3 minutes) answering the following:

• Why are you interested in this position?
• What do you know about our company?
• What is your ideal work environment?
• What are your strengths?
• Where do you see yourself in five years?

Applications without a video submission will not be considered.

Please email your resume and video to

Job Summary:

Dust Safety Science is a global leader in online industrial safety training and education, focused on preventing dust explosions and improving workplace safety. We are seeking a self-motivated and coachable LinkedIn Marketing Assistant to support our CEO in growing our brand, generating inbound leads, and building conversations that lead to meaningful client relationships.

This role is ideal for someone who is enthusiastic about content creation, online marketing, and social media engagement—especially on LinkedIn. You'll work directly with the CEO and team members to develop, implement, and optimize LinkedIn campaigns and lead engagement strategies. This is a high-growth opportunity with the potential to expand into advanced marketing and sales responsibilities over time.

Core Responsibilities:

Content Planning & Creation:

● Collaborate with the CEO to plan, write, and schedule high-quality LinkedIn posts that drive engagement and brand visibility

● Draft content aligned with brand voice and audience needs

● Suggest supporting media (images, videos, or documents) as needed

Engagement Monitoring & Outreach:

● Track post performance, identify high-engagement interactions

● Start opening conversations with engaged connections using pre-defined scripts and outreach frameworks

● Qualify leads based on engagement and conversation responses

● Maintain accurate lead records in tracking tools or CRM

Performance Review & Optimization:

● Participate in weekly planning meetings to review performance data and adjust strategies

● Assist in preparing analytics reports on content reach, engagement, and leads generated

Non-Core Responsibilities:

Marketing Campaign Support:

● Contribute ideas for social campaigns, landing pages, and other digital assets

● Support marketing research as needed to improve targeting and messaging

Sales Enablement (Optional Growth Area):

● Learn how to carry chat conversations further into the sales process over time

● Support the team in booking discovery calls with qualified leads

Growth Opportunities:

● Progress into content marketing strategy and paid campaign management

● Expand outreach across additional platforms (Instagram, Facebook Youtube, Email, etc.)

● Gain mentorship in copywriting, B2B lead generation, and sales activities

Day-to-Day Activities:

● Meet with the CEO (in-person 2-3 times per week in the CEO's office and virtually otherwise) to review content and weekly goals. Transportation is not provided and bus routes are not reliable to the CEO's office.

● Draft and schedule posts using internal planning tools

● Monitor post performance and message qualified prospects

● Track responses and lead movement through CRM or spreadsheets

● Review analytics and adjust strategy weekly

● Participate in team calls and growth discussions

How the Position Fits into the Organization:

The LinkedIn Marketing Assistant will play a key role in expanding our reach, nurturing industry connections, and helping prospective clients discover our training programs. You'll work directly with the CEO and team members, contribute to mission-driven work, and gain hands-on experience in both the marketing and sales functions of a growing global company.

Qualifications:

Hard Skills:

● Basic experience (1–3 years) in marketing, social media, sales support, or customer success

● Strong written communication skills, especially chat/email writing

● Familiarity with LinkedIn as a professional platform

● Experience in digital marketing, blogging or social media posting is an asset

● Experience in graphic design to support social media posting is an asset

● Simple video editing for social media videos is an asset

Soft Skills:

● Coachable, eager to learn, and self-motivated

● Clear communicator with a friendly, professional tone

● Highly organized and able to manage multiple tasks

● Interested in continuous improvement and personal growth

● Enjoys working closely with others while also taking initiative

Compensation:

Pay Rate: $22–$27/hour CAD (Trial Period), with review for salary conversion after 90 days

Target Hours: 40 hours per week

Additional Perks:

● Work directly with the CEO in a mentorship-driven role

● Flexible hybrid setup (remote + in-person sessions in Halifax)

● Contribute to a mission-driven company with global impact

● Opportunity to develop long-term marketing and sales skills

How to Apply:

Interested candidates should submit a resume and a short video (max 3 minutes) answering the following:

• Why are you interested in this position?
• What do you know about our company?
• What is your ideal work environment?
• What are your strengths?
• Where do you see yourself in five years?

Applications without a video submission will not be considered.

Please email your resume and video to

Job Type: Full-time

Pay: $22.00-$27.00 per hour

Expected hours: 40 per week

Language:

• English (preferred)

Work Location: Hybrid remote in Halifax, NS B3P 2G4