Digital Marketing Strategist

12 hours ago

Leckie Road Kelowna British Columbia Canada VX Y Acro Commerce's Full time $70,000 - $110,000 per year
Career Opportunity If you want to work with an exceptional group of people, with numerous benefits and a terrific corporate culture—you are on the right page.    Acro Commerce is looking for a skilled Digital Marketing Strategist, someone who can drive qualified leads and conversions by developing and managing data-driven campaigns across a variety of digital channels but predominantly via LinkedIn and connected tv (CTV) platforms. You will be responsible for developing and executing data-driven strategies to attract, engage, and convert qualified leads on LinkedIn and CTV platforms contributing directly to our sales pipeline and revenue growth. This role requires a deep understanding of LinkedIn's platform, best practices, and analytics, as well as a strong grasp of B2B marketing principles.   We consider ourselves a laid-back bunch but driven to do well for our customers. We're looking for low egos and high skills. What we're really looking for is your strong understanding of digital marketing best practices, a keen eye for detail, and a willingness to take on new challenges so you can apply your skills and come up with creative solutions   Reporting to the Director of Marketing, you will work as part of a small, agile team and be an integral part of how Acro Commerce's message is communicated to the world.As the successful candidate, here are some things you'll be responsible for:
  • Creating and executing full-funnel digital media campaigns that align with marketing and sales objectives. 
  • Building, launching, optimizing and maintaining demand generation campaigns predominantly using LinkedIn.
  • Building and launching CTV campaigns utilizing data-driven insights to targeted audiences
  • A/B testing and optimizing in order to improve conversion rates
  • Data analysis and reporting and the ability to analyze campaign performance, identify trends and use data to inform decision making
  • Producing weekly/monthly reports, covering all paid media channels & performance data.
  • Collaborating with copywriting and design to build best-in-class digital ads.
  • Working collaboratively, coordinating and communicating with internal and external partners to provide insights and recommendations to improve campaign strategy and performance.
  • Staying Up-to-Date of the latest LinkedIn algorithm updates, best practices, and emerging trends in B2B digital marketing.
  • Maintain knowledge of industry best practices and new technologies, making recommendations of new partners, software, techniques and tactics with relevant stakeholders.
  • Liaising with the Digital, Platform Partners (Google/ Meta), and Brand/ Video teams to help develop marketing collateral aligned to campaign goals and provide feedback to help optimize ad performance
The successful applicant will have:
  • 10+ years of hands-on experience as a Digital Marketing Specialist or in a similar role managing predominantly B2B paid LinkedIn campaigns
  • Proven track record of successfully generating qualified leads and driving revenue growth through LinkedIn.
  • Deep understanding of LinkedIn's platform, including advertising, organic content, and community engagement.
  • Expertise in LinkedIn Campaign Manager and other marketing automation tools.
  • Deep understanding of the CTV ecosystem, including platforms, ad formats, targeting capabilities, and measurement solutions.
  • Deep understanding of the CTV ecosystem, including platforms, ad formats, targeting capabilities, and measurement solutions. Previous experience in an agency or e-commerce environment is essential
  • Proven experience in paid social and paid search platform operations and media buying including targeting, retargeting, A/B testing and conversion optimization.
  • Proven experience in designing and successfully executing results-based performance media campaigns
  • Understanding of best practices among landing pages and SEO optimization.
  • The ability to provide and develop in-depth, actionable reports on campaign performance.
  • The ability to leverage data and deliver ROI-driven performance results.
  • The ability to accurately track and maintain budgets across campaigns and on multiple platforms.
  • The ability to download data into Excel, perform VLookups, and create Pivot Tables and charts.
  • Understanding of the trafficking and website tagging process
  • Understanding the ins and outs of Google Analytics and having a foundational knowledge of Google Tag Manager
  • Involvement in nurturing client relationships, contributing to strategy, and client presentations.
  • Superb communication skills. 
  • Understanding of how to distill a message to its key points.
  • Most importantly, you need a sense of ownership over your managed campaigns.
  • Attention to detail and diligence in execution.
  • Strong strategic thinking with hands-on capabilities.
  • Analytical, curious and creative mindset.
  • Resourceful, proactive, receptive and a problem-solver.
  • An excellent internet connection is required; you must be able to sustain an hour-long conference call without any issues.
  • All offers of employment with Acro Commerce are contingent upon the candidate having completed a criminal background check.  
Here are some things we pride ourselves on being able to offer our staff:
  • Flex start times & Earned days off:  Do you prefer to start at 8:00? Or 9:00? We'll work with you. Want every second Friday off? Well, we've got a program for that too
  • Remote work: Flexibility is one of our core values, and so we understand that productivity is influenced by a healthy, rested mind. Each position at Acro Commerce can be done from the comfort of your home office, if you like, or if you would prefer to work from our Kelowna office, you can do that too, it's a personal choice Please note some of our client contracts require staff to be located in Canada, so while remote work is available, most positions require you to legally be able to work within Canada. 
  • Free stuff: If you prefer to work from our office HQ, located in Kelowna, we have the added extra of juice, pop, snacks and coffee; choose your pleasure and enjoy.
  • Slappies: Tougher to explain but once a quarter we get together and have a little ceremony, some food and a laugh - no altars or corporate chants involved.
  • Fun day: We aim to have fun every day; however, every year for a day we cram a bunch of fun on ourselves. Weee
  • SPARC Events: Sometimes we have a virtual happy hour, team building events, (less corny than it sounds), competitions, or just a plain little reward for no reason. It's a little spark in our usually normal days. 
  • Professional development and remuneration structure: We might live and breathe software development, but we are also really passionate about our team's personal development too. We love to learn, and are always striving to be the best version of ourselves; whether it's training on the latest technology, or learning how to become a better delegator, we will help you improve your skills and hit your goals. 
  • Culture: We're a certain type of people. We're all a little different and unique in our own way but we seem to work well together. No one's perfect and we embrace that. We take our work seriously, but we don't take ourselves too seriously. Check out our site to get to know us Feel free to dissect what and how we do what we do.
  • Employee stipend: Eligible employees can access an employee stipend account after their first day of employment This account allows our team members to purchase hardware, software, and training courses, it even allows for RRSP matching  
  • Salary range: We thoughtfully consider a wide range of factors when determining individual compensation. The expected salary range for this role for candidates residing in Canada is between $70,000–$110,000 CAD. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. 
All careers come with a 30-day no-questions-asked money-back guarantee. If you are in any way unsatisfied with your career, we will return you to the workforce at absolutely NO COST to you (minus shipping and handling).

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