Senior Manager, Value Proposition- International Banking

Requisition ID: 227287

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

International Banking
Scotiabank is Canada's most international bank, with an international presence unmatched by other Canadian Banks. Our operations include providing a full range of financial products, solutions and advice to retail, small business and commercial customers in Latin America, the Caribbean, Central America, and the Asia Pacific. In addition, our partnerships with associated corporations in China, Curacao, Thailand, and Venezuela provide an entire suite of personal, commercial, wealth management and insurance services to over 24 million customers globally.

Join a purpose-driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose
Responsible for shaping and evolving the Commercial Banking client offering across diverse international markets. This role blends strategic thinking with a deep understanding of client segmentation and needs-based design to craft differentiated value propositions.

The ideal candidate combines strong business acumen, market development, client-centric innovation, segmentation analysis, and marketing-savvy thinking to create meaningful differentiation in a competitive landscape.

What You'll Do

• Develop and refine the client-centric value proposition for Commercial Banking clients across all geographies.
• Conduct market research, competitor analysis, and internal performance reviews to inform positioning, differentiation, and product-service alignment.
• Support segmentation strategies by aligning value propositions to the distinct needs and expectations of target client groups.
• Collaborate with product, marketing, and digital teams to shape messaging and go-to-market plans.
• Translate complex solutions into client-friendly narratives, use cases, and proof points that demonstrate business value.
• Work with internal stakeholders to ensure alignment between value proposition and delivery experience.
• Create and maintain tools such as personas, segment maps, and value story libraries that bring client insights to life.
• Track adoption and performance of value propositions using KPIs and client feedback to guide iterations.
• Work with sales and frontline teams to articulate and embed value propositions into client conversations, onboarding and relationship management practices.
• Develop tools and training materials to enable frontline teams to communicate value clearly and consistently.
• Stay current on industry trends, client behavior shifts, and innovations that may shape the evolution of the bank's offering.
• Collaborate with Risk and Compliance teams to ensure adherence to regulatory standards and internal policies (e.g., KYC, AML) safeguarding the bank's reputation and client relationships.
• Liaises with business teams in 14 countries across Latin America and the Caribbean.
• Oversees Value Proposition best practices adoption and IB-wide alignment across regions
• Responsible for a portfolio of KPIs, reporting and data management initiatives encompassing multiple channels, segments, and products, focused around Value Proposition
• Contributes to large, complex projects and initiatives spanning numerous IB Markets, business lines and functional areas, and involving large numbers of resources with diverse skills, abilities, backgrounds, and competencies.

What You'll Bring

• Bachelor's degree in Business, Economics, Marketing or a related discipline; MBA or Postgraduate specialization in marketing, strategy or international business is a plus.
• 3-5+ years of experience in Marketing, Product Management, Value Proposition.
• 3-5 years of experience in Banking or Financial Services is desirable. Alternatively, experience working in Multinationals with focus on Marketing or Product or Value Proposition.
• Familiarity with customer segmentation models, needs-based design, and product-market fit validation approaches.
• Proven ability to convert client insights and data into compelling value narratives and positioning.
• Collaborative mindset with experience working across product, sales, digital, and marketing teams.
• Demonstrated experience working in Latin America and/or the Caribbean.
• Comfortable navigating matrixed organizations and building consensus with diverse stakeholders.
• Full professional proficiency in both English and Spanish.

Interested?
If your experience is closely related but doesn't align perfectly with every qualification, we do encourage you to apply - you might be the right candidate for this or other roles at Scotiabank

At Scotiabank, every employee is empowered to reach their fullest potential, respected for who they are and, embraced for their differences. That's why we work to grow and diversify talent and engage employees in a performance-oriented culture.

What's in it for you?
Scotiabank wants you to be able to bring your best self to work – and life, every day. With a focus on holistic well-being, our many flexible benefit programs are designed to help support your unique family, financial, physical, mental, and social health needs.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.