Communications Specialist

Closing Date: December 3rd, 2025 at 4:00 PM

STRATEGIC COMMUNICATIONS & MARKETING
The Strategic Communications & Marketing (SCM) Office directs all corporate communications through storytelling, media relations, marketing, branding, creative and digital media strategies across the University. SCM oversees strategic communications and marketing policies, procedures, strategies and plans that advance the University's vision, mission and reputation. This unit works in close collaboration with other University units across both campuses to implement strategies, develop performance standards and monitor effectiveness of the strategies.

WHAT WE OFFER

Full-time | Continuing | Fredericton or Saint John | Hybrid

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such, we are proud to support a hybrid work approach, which includes flexible hours and work-from-home options.

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Additional Working Conditions:

• Occasional evenings and weekends are required.

Salary Range: $59,696 - $81,360 per annum

YOUR FOCUS

Reporting to the Institutional Communications Manager, SCM, the Communications Specialist is responsible for developing and executing communication plans that enhance reputation, engage stakeholders, and align with strategic objectives. This role involves crafting compelling narratives and supporting events, announcements, and initiatives to build trust and visibility across traditional and digital platforms. This position facilitates the delivery of high-quality outputs and manages the project lifecycle of multiple communications plans, keeping tactics on track.

• Develop and implement comprehensive communications plans for multiple projects, including events, announcements and other strategic initiatives.
• Select appropriate communications channels for outreach.
• Prepare key messages, talking points, remarks, and speeches.
• Develop content for social media, website and internal communications.
• Write and edit press releases and pitches.
• Proofread using established language and editorial guidelines (CP Style).
• Collaborate with internal team members including digital content colleagues on newsroom and social media initiatives as well as graphic design and video production colleagues to create multimedia assets.
• Employ structured planning and implementation to ensure that communications projects are efficient, effective and cohesive.
• Keep projects on track and adjust and communicate changes to ensure SCM team members and institutional partners are aligned and prepared to pivot as necessary.
• Act as a communications liaison between institutional units and SCM, giving partners a single point of contact for select projects.
• Work with external partners (printers, contractors) to ensure delivery is brand aligned and timely.
• Work closely with media relations and executive communications team on external relations initiatives.
• Stay informed of marketing and communications industry developments to foster ideas and innovation.
• Research and recommend new ideas and approaches to communication strategies and tactics.
• Provide regular status updates to the Manager.
• Supports the Manager of Institutional Communications with additional deliverables as needed.
• Other duties as required.

WHAT YOU BRING

• Completed post-secondary education focusing on marketing, communications, public relations, or other related fields.
• Minimum 3 years of proven ability to develop, implement, execute and measure strategic communications plans and/or campaigns or equivalent combination of education and experience.
• Strong client service orientation and the ability to work effectively on cross-functional and virtual teams.

Additional Strengths

• Friendly, helpful individual who will work collaboratively and collegially with a wide variety of people and foster positive relationships.
• Competent communicator who can exercise tact, diplomacy and professionalism.
• A naturally curious professional interested in new ways of doing things, adopting new technologies, continuous improvement and lifelong learning.
• Able to express ideas to influence decisions and show knowledge.
• Able to remain calm during stressful situations and respond constructively.
• Able to function independently.
• Highly organized and can deliver high-quality results under pressure, tight deadlines, and often evolving priorities.
• Advanced writing, editing and proofreading skills.
• Able to manage multiple projects with many stakeholders.
• Able to focus on detailed tasks while being interrupted frequently.
• Knowledge of project management tools like Asana.
• Adept at using a variety of social media platforms.
• Adept with Microsoft Office 365 and its various applications.
• Commitment to excellence in client service.
• Knowledge of post-secondary structures is an asset.

The University of New Brunswick employs more than 3,200 full- and part-time staff, including faculty, support staff and students. UNB values people and we have proudly been named as one of Canada's Top 100 Employers for 2025 and one of Atlantic Canada's Top Employers for 2024.

UNB is situated on the unceded territory of the Wolastoqiyik and Mi'kmaq peoples along the banks of the beautiful and bountiful Wolastoq river, a region recognized worldwide for its natural beauty. UNB is a comprehensive university with a long history of excellence in teaching and research.

WHY CHOOSE UNB?
UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

ADMINISTRATIVE, PROFESSIONAL AND TECHNICAL GROUP (APT)
This position is part of the non-union Administrative, Professional and Technical (APT) group.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION
The University of New Brunswick is committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.