Director, Sales Enablement

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands' broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America. Corporate stewardship and Environmental, Social and Governance (ESG) responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at

The Director, Sales Enablement – Canada is a critical leadership role responsible for driving both the strategic effectiveness and executional readiness of our sales organization across varied go-to-market models. Acting as a hybrid of Sales Excellence and Enablement, this role ensures that sales teams are equipped, aligned, and high-performing, translating strategy into action through tools, processes, and capability building.
Working closely with the Commercial and Growth teams, this role balances strategic accountability for sales process design and CRM adoption with a practical focus on field enablement, onboarding, and performance coaching. The role also has responsibility for leading and developing the Business Intelligence/Market Intelligence team, ensuring market and customer insights inform decision-making and drive competitive advantage.

Key Responsibilities

Strategic Leadership

• Partner with the Vice Presidents of Sales on the BU operating model design, aligned with corporate frameworks and tailored to Canadian market needs.
• Embed and sustain sales methodologies (e.g., Challenger) across teams, ensuring relevance across direct, indirect, and hybrid sales motions.
• Lead the implementation and adoption and BU-level governance of CRM tools, including change management and data hygiene initiatives.
• Develop and lead sales performance frameworks, including KPI definitions, productivity metrics, and performance dashboards.
• Partner with BU Sales, Marketing and Product teams to optimize pipeline health (incl cross selling opportunities) lead-to-order cycle, forecasting accuracy, and territory/account planning. Lead and develop the Business Intelligence/Market Intelligence team, ensuring delivery of market intelligence, customer insights, analytics, and demand planning to inform strategy and performance management.
• Participate in Quarterly Business Reviews and strategic planning sessions to assess risk, identify commercial levers, and surface sales execution opportunities. Represent the Canadian BU on Corporate Sales Excellence council.

Executional Enablement

• Build and manage scalable onboarding and continuous learning programs for all sales roles (inside, outside, and hybrid).
• Develop and maintain a Sales Manager Development Playbook to enhance frontline leadership, coaching, and accountability.
• Lead the creation, curation, and deployment of sales tools, collateral, and job aids in collaboration with Marketing and Product teams.
• Coordinate and execute sales readiness programs for product launches, market expansions, or commercial pivots.
• Partner with HR to ensure sales competencies, career pathing, and performance management frameworks are integrated into the sales talent lifecycle.
• Create feedback loops with the field to continuously iterate enablement materials and delivery methods (digital, live, blended).
• Ensure content and training programs reinforce company brand, values, and culture.

Key Collaboration Partners

• Canadian Sales Leaders (Field, Inside, Strategic Accounts)
• Marketing, Product, and Pricing teams
• HR Business Partners and Talent Development
• Commercial Finance and Business Intelligence
• Corporate Sales Excellence and CRM teams

Experience

• 10+ years of progressive experience in B2B sales, sales enablement, or commercial operations, ideally with exposure to varied Go-to-market models.
• Minimum 2–3 years in a sales leadership or commercial strategy role.
• Proven track record in improving field sales performance through structured programs and change initiatives.
• Experience working in a matrixed, cross-functional environment and aligning business unit needs with enterprise priorities.

Capabilities

• Strong project management skills; able to manage multiple initiatives with clarity and accountability.
• Excellent communicator and storyteller with strong stakeholder influence, including executive-level presentations.
• Deep understanding of CRM systems and tools, sales enablement platforms, and analytics tools.
• Expertise in adult learning methodologies and instructional design principles.
• Strong analytical and business acumen; capable of translating performance data into practical action plans.

Education & Other Requirements

• Bachelor's degree in Business, Communications, or a related field (MBA or relevant advanced degree is an asset).
• Certification or formal training in sales methodologies (Challenger, SPIN, MEDDIC) is preferred.
• Familiarity with knowledge management systems and digital learning platforms.
• Ability to travel within Canada and to U.S. headquarters as needed (estimated 30–40%).

Why Join Us?

This role offers the opportunity to shape and elevate the commercial impact of a national salesforce while staying closely connected to the field. You'll bring together the "what" of strategy and the "how" of enablement—creating a high-impact role that accelerates growth and drives consistent, measurable outcomes.

Cornerstone Building Brands Canada is committed to an inclusive, equitable and accessible workplace. We encourage applications from all qualified candidates, including those with disabilities. We will accommodate applicants' needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.