Contingent Events Manager

The Manager, Experiential Events exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk Canada event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk. 

The Manager, Experiential Events for Verisk Canada supports the connectivity and collaboration across various business units, sales, product marketers and strategy team members to bring the Verisk experience to life and reports to the Sr. Director, Marketing.

The individual should have considerable proficiency in event planning, event execution, data-driven event analytics and executive communications. They should be skilled in leading experiential event strategies across multiple business units; have demonstrated success managing event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to senior leaders. 

The right candidate will have demonstrated teamwork and consensus building in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape. The position is based in Markham, Ontario.

• Manages the company's events and experiential programs

  • Partner with Sales and product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences

  • Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate 

  • Prioritize strategic investments in building experiences that align with Verisk marketing strategies

  • A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team

  • Maintain a deep understanding of Verisk's industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions

  • Leverage data to drive decision-making and ROI

  • Ability to deliver and drive process improvements that improve event efficiency and quality

• External and Internal Experiences (Verisk-owned and Industry Events/Tradeshows)

  • Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives

  • Execute on professional-level delivery and knowledge of best practices related to Canadian event strategy, design, and execution, including employee events, webinars, conferences, tradeshows, exhibit booths, sponsorships, demos, and speaking engagements

  • Plan (with strong project management skills), deliver, and analyze experiential marketing efforts

  • Articulate the role and goal of digital and in-person experiences

  • Guide approach to internal events that expand to encompass experiences that build Verisk's culture 

  • Lead team members on end-to-end experience execution and evaluation

• Bachelor's degree required in events, marketing, or related field, or demonstrated equivalent in work experience
• Corporate Events Professional (7+ years)
  • Proven success leading all aspects of event logistics and strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations
  • Demonstrated expertise in leveraging event technologies to produce a high-quality, customer-centric experiences and to provide post-event data and metrics

  • Experience managing tradeshow inventory (ExhibitForce a plus) 

  • Skilled communicator effective at all levels of the organization
• Data-driven mindset
  • Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations
  • Skilled in event monitoring and tracking tools
  • Experience building and monitoring dashboards that demonstrate ROI and business impact

• Leadership of high-performance teams

  • Lead and manage end-to-end event marketing delivery, including project/budget management, executive engagement, logistical and operational elements, site selection and sponsorships
  • Skilled leader of third-party partners with expertise negotiating vendor contracts for all aspects of exhibits, sponsorships and event planning
• Skills

  • Innovative and creative thinker: pioneer who embraces bold ideas

  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own

  • "Let's go" attitude: optimist, contagious enthusiast, sees the upside

  • Accountability matters: drives for results as coach and team player; bias to outcomes

  • Exhibits aptitude: always learning and growing; constantly attempts new experiences

  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient

  • Grit: passionate, self-directed and motivated; demonstrates endurance