Manager, Marketing

Manager, Marketing & Communications

MCAP at a Glance

Joining
MCAP means you will be a part of our diverse workforce of highly talented
individuals who are recognized for their expertise and success At MCAP, your
professional expertise, commitment to teamwork and passion for service
excellence are recognized and rewarded with competitive total rewards offering,
a career with continuous learning and development (formal & informal
training), and exciting opportunities in a dynamic, entrepreneurial
environment.

The Role

This position is responsible for supporting various marketing and communications programs and initiatives within the Marketing and Communications team. Specifically, this role is the key point of contact for Commercial Mortgages Group (CMG), Development Finance Group (DFG), Human Resources (HR) and Corporate Social Responsibility (CSR) marketing and assists with the management of key projects such as the Blogs and campaigns for CMG, DFG, and employee spotlight campaign as well as key CSR projects such as Importance of Home and the Habitat payroll match, Caring and Sharing as well as acting as the key point of contact for our charitable partners, Habitat, Canadian Mental Health Association and Canadian Cancer Society.  This role works to support MCAP and all the MCAP Brands, including MERIX and RMG Mortgages.

Marketing Campaigns & Projects

• Manage and oversee the MCAP Habitat for Humanity relationship and associated key campaigns; Importance of Home, Key to Hope, Employee Payroll match and others. Responsible for yearly planning, promotion and implementation of key activities and campaigns.  Includes the development of content and providing management of day-to-day logistics as well as yearly planning and promotion.  
• Manage and oversee the RMG relationship with Canadian Mental Health Association and all key projects to encourage support and donations from Brokers and Homeowners as well as corporate matching
• Manage and oversee the MERIX relationship with Canadian Cancer Society, any related campaigns and events
• Work with the VP Marketing to create marketing strategy
• Support the MCAP strategy and vision through planning, management and implementation of marketing campaigns and projects
• Assist in the identification of marketing opportunities
• Participate in summarizing results and analytics for campaigns
• Create and manage content and campaign calendars
• Collaborate with internal and external resources to create and manage content execution
• Coordinate promotions, campaigns and communications for the for CMG, DFG, HR, CSR and corporate initiatives
• Write and/or coordinate communications and marketing copy as required to support the overall marketing and communications plan
• Assist in implementing MCAP's external social media communications strategy
• Ensure communications are clear, consistent, appropriately branded, and follow brand standards
• Oversee annual gifting programs for CMG, DFG and investors

Event Planning and Execution

• Oversee and manage events as required for CMG and DFG
• Act as a support to other events to across the business
• Provide needed event promotion or campaign support for all lines of business

Social Media

• Support the planning MCAP's external social media communications strategy
• Development of content distribution strategy to ensure digital content crosses all channels – work with marketing communications lead to integrate content distribution through social channels when relevant to campaigns

Internal and External Communications

• Ensure communications are clear, consistent, appropriately branded, and follow brand standards

General Support

• Act as key point of contact with the CMG, DFG, HR
• Liaise with vendors and suppliers to ensure our needs are being met
• Review and proofread output from external vendors and ensure adherence to brand standards
• Backup of general administrative support, including but not limited to processing invoices, overseeing the department budget, managing the team inbox, overseeing promotional item requests and ensuring items meet branding guidelines.

Budget Oversight & Management

• Oversee and manage budget as it relates to campaigns, gifting, and swag
• Assist in the preparation of the annual marketing budget
• Approve invoices and payments for disbursements
• Adhere to budget and find efficiencies

Financial Administration Oversight & Reporting

• Manage the administration of invoicing and credit card statements for the marketing team
• Review and oversee the coding and the processing of invoices and credit card statements to ensure accuracy and reliability
• Track, reconcile, and review expenses and spendings against the MAC budget and ensure accurate reconciliation of expenses to the marketing budget tracker from all team members
• Finding and creating efficiencies 

Product Launches & Promotions

• Assist with planning and execution of product launches and national sales promotions (as required)

Marketing Processes and Standards

• Comply with marketing standards and follow set processes for routine work
• Assist with the development of marketing processes
• Contribute ideas for improving marketing standards and processes

Online Store, Swag & Promo

• Oversight and management of the online store program, corporate swag programs and gifting, including the sourcing, quoting and coordination with the preferred vendor
• Work with the Marketing Coordinator in ensuring the online store is functioning optimally, with inventory stocked at appropriate levels, seasonal items are introduced in a timely matter, tradeshow items are refreshed and stocked to support BDMs throughout the tradeshow season.
• Work with the Marketing Coordinator in providing full reporting of the online store, including tracking users, purchases, top selling items and inventory replenishments 
• Work with Finance in providing monthly reporting for financial reconciliation of the online store
• Provide oversight of swag requests

Lead and Manage Staff

• Champion the company's Vision, Mission and Values as set out in the Strategic Plan both internally and externally within the industry. .
• Establish, monitor and communicate performance standards to direct reports reinforcing individual results, work quality, continuous improvement, teamwork and achievement of MCAP's objectives.
• Educate, coach and counsel staff to ensure they are empowered to effectively handle their roles in a confident and professional manner.
• Ensure a continuous improvement culture is established and encouraged.
• Demonstrate leadership in order to focus staff toward our goals and to overcome obstacles to our success
• Oversee Marketing Coordinator in supporting, mentoring and growing them with the team
• Work with Marketing Coordinator in identifying and creating efficiencies 
• Oversee Marketing Coordinator in tradeshow support and event support with coordination of events and swag items while providing on-site support to contribute to the success of events

What You Bring To The Team 

• A minimum of 5-7 years of experience in a marketing or communications role
• Solid understanding of campaign management and digital deployment tools
• Solid marketing project management background
• Knowledge of mortgage industry and mortgage brokering in Canada would be an asset
• Knowledge of professional communications and marketing principles
• Ability to maintain confidentiality on all sensitive matters
• Enthusiastic, creative and experienced in working effectively in a team-oriented, collaborative environment
• Attention to detail
• Ability to interact with a wide range of internal and external contacts
• Strong interpersonal skills
• Excellent oral and written communication skills
• Excellent organizational and time-management skills
• Ability to multi-task in a fast paced environment
• Self-driven, motivated with the ability to work independently and in a team environment
• Carries out duties with integrity and takes responsibility for actions.
• Desire to learn and succeed
• Strong marketing project management skills
• Strong administrative skills
• Ability to plan and execute marketing campaigns and provide basic campaign and web analytics
• Ability to handle multiple projects with tight deadlines
• Exposure to budget and vendor management
• Event management and execution
• University Degree in Marketing, Communications, Public Relations or related field

If this sounds like you and you are looking to be a part of one of Canada's largest independent mortgage finance companies, then we want to hear from you

Be A Part Of Something Great

MCAP
is Canada's largest independent Mortgage
Finance company with
over $150 billion in assets under management providing mortgage solutions for
residential and commercial properties. For over 35 years,
MCAP originates, trades, securitizes and services mortgages in offices across
Canada. MCAP originates residential mortgages exclusively through the mortgage
broker channel as we believe that a professional mortgage broker is a
consumer's best option and MCAP actively promotes the services of mortgage
brokers across the country. MCAP is also a leader in the Canadian residential
construction lending market with over 25 years in the business. Our teams of
dedicated professionals serve a variety of developer, construction and lender
clients across Canada.

Position #: req2087

Employment Status: Contract Full Time

Location: Toronto; Ontario

Number Of Openings: 1

Department: Corporate Services

Internal Job Title: Manager, Marketing & Communications

The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position.  It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

MCAP provides equal opportunities for all applicants and is committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported throughout the recruitment and employment process. If you require accommodation, we will work with you to meet your needs.