Vice President, Analytics and Insight
3 days ago
Job Description Under the umbrella of our OmniChannel Enablement Group and as a Leader in the Analytics discipline at Klick Health, you will work under the SVP of Analytics to manage a portfolio of clients and brands. Success in this position requires managing both a delivery and growth agenda. Key responsibilities include project delivery of marketing analytics as well as other innovative, advanced pre/post commercial analytics solutions for our clients. This role is also responsible for the application of data-driven insights into the Klick strategy, activation, and planning measurement process. Working closely with the internal client teams and Analytics leads is vital to this role. You will provide ongoing strategic account direction/vision for analytic processes, reporting, and insight generation. Responsibilities:
- Collaborate with the cross functional team to develop, execute, and analyze results for complex campaigns.
- Employ best practices of agile development and planned iterative delivery techniques
- Possess deep understanding of diverse healthcare data sources, including marketing, coverage, and sales, with expertise in applying sophisticated statistical methods and translating complex findings into strategic recommendations for senior leadership
- Utilize third-party tools including Google Analytics, Adobe Analytics, Adobe Audience Manager Launch, Adobe Target, Tableau/PowerBI, Google Marketing Platform and other marketing and advertising technology
- Be able to leverage the expertise in statistics and modeling to lead advanced analytics projects. Oversee projects including marketing mix modeling, channel attribution analysis, etc., ensuring accurate predictions of marketing performance and target audience behaviors. Assist in building and developing a team of talented Data Engineers, Marketing Analysts, and Analytics Translators
- Build relationships across Klick, working with Strategy, Media, User Experience, Data Solutions, and teams for insights and to ensure that data is accessible, readily available and usable for analysis
- Demonstrate knowledge of diverse martech applications, platforms and technologies such as CDP/CRM/CMS/marketing automation systems ad be able to communicate requirements and create value in these areas
- Lead a continuous learning environment with respect to utilizing the latest methodologies, technologies, and illustrative best practices to tell stories which can drive business decisions
- Define approaches and lead projects that close data gaps and identify insights, as well as manage external partnerships and negotiate contracts with syndicated & custom insights suppliers
- Understand the contracted scope of work, proactively identifying potential out-of-scope activities and bringing to the attention of the project leader
- Able to lead business development efforts by providing strategic direction on analytics subject matter and ad-hoc feasibility reports, providing estimations of effort and developing methodologies that address client needs
- Provide selfless knowledge transfer and mentoring of junior team members. Potential for direct people management based on desire and prior experience
- Bachelor's degree (Masters or advanced degrees preferred) in marketing, business management, statistics, information technology or computer science or other appropriate field of study
- The candidate must have 10+ years of experience consulting with clients on making strategic investment decisions to improve business results
- Strong client management/consultative experience both presenting and resolving issues.
- Extensive experience leading and managing marketing technology projects from ideation through installation
- Applied quantitative skills and the ability to roll up sleeves and dig into the numbers when necessary
- Matrix leadership qualities will be required to lead external and internal resources into new marketing effectiveness territories
- Strong attention to detail, and ability to quality check their teams' work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
- Be outgoing and able to integrate with a fast-paced Media Planning, Strategy, Technology and Activation teams
- Strong organization skills and ability to work on multiple tasks simultaneously while achieving quality standards and meeting deadlines with ambiguous requirements
- Excellent written and verbal communication skills. Strong interpersonal skills and ability to work collaboratively across teams with radical candor and open communication to drive effective decision-making and achieve organizational goals.
- Comfort and enthusiasm for integrating AI into your work.
Disclaimer: Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.
We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.
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