Marketing Operations Manager

About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth. 

As one of Canada's fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, TouchBistro, and Ada.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our Product

Float is Canada's complete business finance platform, combining modern financial services and software to help businesses spend, save, and grow. Trusted by 5000+ Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts and fast, friendly support—all built in Canada, for Canada. Float is backed by world-class venture and fintech investors, including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures, partners behind our $70 million Series B raise. 

Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we're looking for bold innovators to help shape the future of business finance in Canada.

About the Role

Float is on a mission to help Canadian businesses take control of their spending - and as we grow, we're investing in smarter, more scalable marketing. We're looking for a Marketing Operations Manager to be a strategic partner to our marketing leadership team and help us build the operational engine that powers efficient, data-driven growth.

This role isn't just about reporting results - it's about shaping them. You'll bring deep marketing knowledge, strong analytical thinking, and a systems mindset to help us understand what's working, where to invest next, and how to scale our marketing efforts with precision.

What You'll Do

• Serve as a strategic thought partner to marketing leadership - designing solutions and frameworks that help scale marketing's impact

• Own the marketing operations roadmap, with a focus on efficiency, scalability, and performance visibility

• Translate complex data into clear, actionable insights that drive strategy and decision making across channels, audiences, and customer lifecycle

• Drive deeper channel ROI analysis, helping to optimize budget allocation and maximize pipeline contribution

• Build and maintain robust attribution and influence models to understand the full impact of marketing across the customer journey

• Act as a strategic partner to the lifecycle marketing across the entire customer journey. Collaborate cross-functionally with Product, Sales and CS to create a unified view of pre- and post-sale customer behavior

• Design and implement early alert systems to detect campaign underperformance or changes in leading indicators

• Lead strategy and design of the marketing tech stack. Partner closely on implementation of marketing systems and integrations across Braze, Salesforce, HubSpot, Segment, Mixpanel, Google Analytics, and intent data platforms

About YouHere's what sets you up for success at Float: 

• You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users.

• You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what's best for the business, not just your role.

• You Think Big and Move Fast. You're energized by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go.

• You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.

• You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.

• You Win as a Team. You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.

In addition to living our values, you:

• Have 5+ years of experience in marketing operations, growth, or analytics roles - ideally in fast-paced B2B SaaS or startup environments

• Have experience in both Product Led and Sales Led Go To Market motions

• Are data fluent - you're comfortable writing SQL, building in spreadsheets, and telling stories with data

• Have hands-on experience with Salesforce, HubSpot, Segment, Google Analytics, and product analytics tools like Mixpanel (Braze experience is a bonus)

• Have supported the entire customer lifecycle, including post-sale engagement and retention

• Can both architect and execute - whether building it yourself or working closely with systems and analytics teams to bring your vision to life

• Are proactive, curious, and energized by solving complex problems in new ways

Why You Should Join

• Work at one of Canada's fastest-growing fintech companies

• Make a real impact in a high-autonomy, high-growth role

• Collaborate with an ambitious and supportive team

• Competitive compensation, equity options, and benefits

• Hybrid work model – we are based in Toronto with in-office days for connection and collaboration

• Enjoy catered team lunches every Tuesday and Wednesday

• Bring your pup to our dog-friendly office

• Thrive in a high-trust, high-performance culture where your work truly matters

In Short

At Float, you'll thrive if you're bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you're excited to build, grow, and win together, we'd love to meet you.

We're committed to building a workplace that's welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know You can reach out to Vic ), and we'll work with you to make sure you have what you need to succeed.

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