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Segment Marketing Manager, Civil

2 weeks ago

Vancouver, British Columbia, Canada Seequent Full time $80,000 - $120,000 per year

About Us

At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster.

We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment.

We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

The Role

The Segment Marketing Manager for the civil sector is responsible for developing and executing marketing strategies that target specific customer segments with the geotechnical industry. This role involves understanding the unique needs and challenges of these segments, creating tailored marketing campaigns and collaborating with cross-functional teams to drive business growth.

The role is critical in driving market share, customer engagement, and revenue growth in the civil segment.

The Segment Marketing Manager will work closely with other departments to ensure the company's offerings align with market needs and customer expectations.

Key aspects of the role will include, but not be limited to:

  • Conduct through market research to understand the civil industry, including customer needs, market trends, competitive landscape, and regulatory environment.
  • Identify and segment the target market based on specific criteria such as geography, application, customer type and other relevant factors
  • Develop and implement a comprehensive marketing strategy for the civil segment, aligning with overall business objectives
  • Define value propositions, positioning and messaging tailored to the segment's needs and preferences
  • Build core marketing content (solution briefs, web copy, explainer videos) for Seequent's civil solutions
  • Track and analyse the performance of marketing campaigns and initiatives using key metrics and KPI's
  • Have the ability to demonstrate technical products, and support in demo script development
  • Understand the concepts of Geotechnical Analysis, Geology, and Geophysics or have prior experience learning and marketing software or hardware used by engineers or developers

To be successful in this role, the following technical qualifications, experience, and skills are required:

  • A technical background in engineering, physics or a related field is preferred.
  • 7+ years of experience in product marketing, preferably in B2B software and/or SaaS solutions
  • Strong analytical and strategic thinking skills with the ability to collaborate effectively with cross-functional teams.
  • Proficiency in digital marketing tools and platforms, as well as CRM and marketing automation software
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Knowledge of the geotechnical industry, including key layers, market trends, and technical aspects, is highly desirable.

Location and additional Information

The role is office based in Vancouver or Christchurch. There may be occasions where international travel may be required, to attend seminars and events. There is also a requirement to work, from time to time, outside of standard office hours in order to connect with peers in other time zones.

How To Apply

If this sounds like the role for you, apply today with a covering letter and CV

Our Commitment to Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.

Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don't tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team

Benefits of being a Seequenteer and why you'll love being on our team.

We aspire to be pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist.

If this posting gets you excited about joining Seequent please apply now

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