Digital Content Specialist

15 hours ago

Toronto, Ontario, Canada Definity Full time $58,100 - $106,900 per year
Description

What to expect in this role

As digital content specialist at Sonnet, you'll be part of a collaborative, forward-thinking team that's shaping the future of insurance.

You'll work across disciplines–UX, product, marketing and CRM–to craft clear, compelling and user-centered content that informs, engages and converts.

Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence.

Note: This isn't a marketing role–you'll be working within a product team and a firm understanding of UX heuristics is essential.

Those with Canadian P&C insurance industry experience are highly encouraged to apply.

Support strategic content initiatives

· Collaborate with cross-functional teams to deliver multi-channel content solutions

· Ensure content meets accessibility standards, aligns with Sonnet's voice and style and supports organizational goals

· Think strategically – connecting content deliverables to broader business objectives and user needs

· Apply UX writing and content design principles to improve how customers purchase insurance online

Collaborate across teams

· Work closely with design, user research, product, marketing, development and legal teams to understand business drivers and deliver content that's purposeful, inclusive and customer-focused

Content design & UX writing

· Create content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retention

· Use words to design intuitive features and flows that help users achieve goals with minimal friction

· Deliver microcopy for in-app flows and complex forms that's clear, consistent, accessible and aligned with UX best practices

· Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals

· Craft newsletter and email copy that converts, retains, educates and entertains our audiences

· Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences

What you bring to the table

· 2–4 years of professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance)

· Experience in the Canadian auto and home insurance industry is a strong asset

· A strategic mindset with a passion for solving user and business problems with content

· Foundation in optimizing content for SEO and AI

· A portfolio that proves your ability to apply content solutions to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emails

· Interest or experience in using AI tools to refine workflows and streamline content creation

· Understanding of web accessibility standards and inclusive writing practices

· Experience working in Agile environments; familiarity with tools like Jira and Figma

· Proficiency with CMS platforms and an ability to learn new tools quickly

· Strong collaboration skills and a customer-first mindset

· Bilingualism in English and French is an asset

Salary Range: $58,100 - $106,900

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