Acquisition Manager

Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.
 

Introduction:

Robertson is seeking a skilled

Acquisition Manager

to join our client

. 
 

Contract Period:

12 months with potential to extend or convert

Pay Rate:

Starting from $28 per hour
 

Location

:

Toronto, ON

Location Type

: Hybrid;

3-4 floating days a week in office

Business Hours:

Monday-Friday; 9:00 AM – 5:00 PM

Job Responsibilities:

Marketing Planning & Strategic Development:

• Aid the development of annual marketing roadmap for Retail Insurance inclusive of tactical priorities and target forecasts in support of the business goals
• Assist the development, implementation, review and revision of fiscal year work plan
• Review progress to plans
• Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions
• Escalate significant issues as necessary
• Develop marketing campaigns to support the launch and sustained sales of new products
• Connect with Enterprise Marketing teams for cross-promotion opportunities and continuous improvement
• Coordinate Mass Marketing initiatives with Email, Owned & Airmiles tactics for creative alignment and cohesive customer experience

Project Management & Execution:

• Provide support for campaigns including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio
• Consider strategy relevance through research of competitive spend and awareness levels
• Lead campaign and performance measurement, continuously looking to optimize existing campaigns and develop new programs to drive results
• In partnership with the Agency of Record, manage the execution of digital marketing campaigns for search, social, display, and other channels as needed in support of the Insurance strategy and targets
• Maintain all channels according to the industry standards and best practices
• Provide support for senior level and executive discussions regarding data on performance of campaigns
• Lead and coordinate the execution of communications
• Clear articulation of business objectives and targets
• Timeline & budget management including invoicing
• Asset list development with specs requirements
• Appropriate internal and external approvals
• Alignment with overall brand guideline in compliance with legal/disclosure requirements

Relationship Management:

• Build and maintain effective relationships with internal and external partners
• Influence these partners in order to build the brand, enhance communication programs and take advantage of synergies
• Represent the digital experience in any discussions regarding digital marketing requirements in partnership with Corporate Marketing and in accordance with established policies and procedures

Risk Management and Control:

• Monitor marketing communications to ensure adherence to standards of third-party brands and compliance with legal, privacy, legislative and association regulations
• Provide budget information to the line of business leads to facilitate an overall view of marketing spend
• Ensure all required authorizations and approvals are obtained for the execution of promotional advertising campaigns

Experience & Qualification Requirement:

• Post-secondary degree in related field of study or an equivalent combination of education and experience
• 3-5 or more years of relevant experience with a minimum of 2 years in digital acquisition or media planning
• Hands-on experience with digital analytics tools including Google Analytics & Adobe Analytics
• Experience working with Client and Audience management solutions including Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling tools
• Technical proficiency with digital marketing platforms (Google Marketing Platforms, Meta, Reddit, X, Linkedin) through education and/or business experience
• Experience developing creatives and campaign landing pages to drive results
• Experience coordinating the development and distribution of marketing/ communication initiatives
• Develops and maintains relationships with internal/external partners to include vendors and suppliers
• Exercises judgment to identify, diagnose, and solve problems within given rules
• Experience working in an Advertising Agency/managing an Agency preferred
• Experience working in the Insurance industry preferred
• Interpersonal, relationship management skills to navigate matrix environment
• Strong business acumen
• Relate to the overall business result and translate into digital channel activity
• Integrated marketing communication and planning skills
• Strong proficiency in Microsoft Excel and PowerPoint

**** ALL CANDIDATES MUST COMPLETE A CRIMINAL AND CREDIT CHECK AS PART OF THE APPLICATION PROCESS ****
 

***We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team. ***
 

How to Apply:

If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.
 

Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. We champion building a diverse and inclusive environment.
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