Senior Analyst, Market Research

Location: Winnipeg

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $271 billion in assets. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Founded in 1926, Investors Group is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.

With a vision to inspire financial confidence, Investors Group is recognized as one of Manitoba's Top Employers, Canada's Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.

IG Wealth Management is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

The Role: Senior Analyst, Market Research & Insights

Are you passionate about uncovering the "why" behind the data? We are a forward-thinking, hands-on team dedicated to integrating client and advisor feedback into every facet of our business.

At IGM, we champion data-driven decision-making. This is your opportunity to make a tangible impact by translating market, client, and advisor insights into actionable strategies that drive business growth.

As a highly-driven Senior Analyst, you will be a cornerstone of our team, applying rigorous research methodologies to diverse and compelling projects. You will play a pivotal role throughout the entire research lifecycle, from initial design and in-depth analysis to the creation of compelling reports.

This position requires a deep understanding of experience management platforms like Qualtrics, acting a subject matter expert and providing critical support to our Customer Experience (CX) and Voice of the Customer (VOC) initiatives. To succeed in this role, you must be a proactive problem-solver with exceptional attention to detail, a collaborative spirit, and an "AI-first" mindset.

Key Responsibilities:

• Strategic research design: Contribute to the design of various research studies, including providing input on questionnaire development and sampling specifications.
• Seamless research execution: Lead the end-to-end execution of research projects, within the Qualtrics platform, including survey programming, validation, deployment, and data collection monitoring.
• In-depth data analysis: Conduct comprehensive quantitative (statistical) and qualitative (text) data analysis using tools such as Power BI and Advanced Excel.
• Compelling insights & reporting: Develop clear, concise, and visually engaging research reports and infographic-style summaries that transform complex data into actionable recommendation.
• Pioneering with AI: Proactively explore and leverage Generative and/or Agentic AI to enhance research quality while applying your professional judgment to validate and refine AI-generated outputs.
• Insightful dashboard creation: Design and manage intuitive and visually appealing dashboards in Qualtrics to provide stakeholders with real-time access to key performance indicators.
• Platform expertise & support: Serve as the platform administrator and primary subject matter expert for Qualtrics, providing and coordinating technical support, troubleshooting, and guidance to internal partners.

Qualifications:

• A Bachelor's degree in Business Administration, Marketing, Statistics, or a related field.
• A minimum of four years of hands-on market research experience.
• Demonstrated ability to critically evaluate AI-generated insights and apply sound professional judgment.
• Exceptional communication skills, with a proven ability to distill complex data into clear and compelling reports and presentations for various audiences.
• Experience with Voice of the Customer (VOC) research is strongly preferred.
• Exceptional quantitative and qualitative analysis skills, with a knack for storytelling with data.
• The ability to thrive in a fast-paced, collaborative environment while effectively managing multiple priorities.
• Proficiency in Microsoft Excel (advanced) and PowerPoint.

Benefits:

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.

• EMPLOYEE BENEFITS: competitive health and dental coverage, flexible plan for you and your family

• RETIREMENT SAVINGS PROGRAMS: voluntary Defined Contribution Pension Plan

• INSURANCE: employer sponsored short-term disability.

• WORK LIFE BALANCE: paid volunteer days, competitive time off, including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.

• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

IG is an accessible employer committed to providing a barrier- free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to

We thank all applicants for their interest in IG Wealth Management; however, only those candidates selected for an interview will be contacted.

Please apply before November 27, 2025.