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Senior Product Marketing Manager

2 weeks ago

Canada Corel Full time $80,000 - $120,000 per year

Senior Product Marketing Manager - Parallels Desktop (PMM)

Push the boundaries of tech. In your sweatpants.

We're looking for an experienced Senior Product Marketing Manager to help us change the way the world works, with Parallels: anytime, anywhere, any-device productivity. (And though we are looking for senior-level here, if you're intermediate with a strong track record and are ready to take the next step, we want to hear from you).

As the Product Marketing Manager, you will work with the Parallels Desktop and Parallels Desktop Enterprise products, under the Parallels brand. Key areas of focus will include: elaborating use-cases, strengthening our enterprise story, and simplifying our value proposition. Another key priority will be to further enhance our Parallels Desktop growth through our work with people and technologies heavily aligned with the Apple and Microsoft ecosystem. Your team is global and working across multiple time zones, so a high degree of comfort with remote work and asynchronous collaboration is critical. Understanding the virtualization space and the enterprise developer ecosystem will be a plus.

The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons:

  • This is the moment. It's an exciting time at Alludo, with strong leadership, a refreshed brand (you probably know us as Corel), and a whole new approach to changing the way the world works. We're at the forefront of a movement, and we want you to ride this wave with us.
  • We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you've got.
  • It's your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we're serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That's why we hire amazing people and get out of their way.

Sound good so far? Awesome. Let's talk more about the Senior Product Marketing Manager role and see if we're destined to be together.

As a Senior Product Marketing Manager, you will:

  • Coordinate cross-functional teams (Product, Sales, Customer Success) to ensure successful rollouts.
  • Craft compelling Parallels product positioning and messaging that resonates with target audiences (Individuals and Business).
  • Sales Enablement: Create sales tools, presentations, and training materials to support the Sales team.
  • Contribute to the preparation of materials to reach customers, highlighting product value propositions and competitive advantages, strengthening the Parallels Enterprise story, and producing blogs, whitepapers, case studies, and other assets that support product awareness and adoption.
  • Support and help drive our Parallels Desktop Enterprise growth motion positioning, creation of relevant content and messaging, drive growth activities Provide internal or external speaking engagement (presentations) related to the product. You will also elaborate and develop content and messaging for these key user groups and use-cases.
  • Translate roadmap and feature capabilities provided by Product management into meaningful messaging for customers, channel partners & sales.
  • Manage new releases from a sales & marketing perspective (esp the content & positioning part)

What YOU bring to the team:

  • Strong analytical skills and use data to drive insights
  • Ability to communicate effectively across both technical and non-technical audiences; able to simplify and structure complex technical messages
  • Hands-on experience in content creation (blogs, slide decks, …) combined with strong story-telling skills.
  • 5 years or more experience in Product Marketing, Product Management, or equivalent to IT solutions.
  • 8-10 years of experience in the IT industry.
  • Hands-on technology skills are a must (I.e. You can install and use Parallels Desktop, you understand the technical foundations of the technology)
  • Strong project management skills and ability to manage multiple projects at the same time

Ideal skills:

  • Experience with marketing Enterprise products on-device and managed device solutions.
  • Understanding of the Apple ecosystem and its relevance to enterprise environments.

US:

  • Parallels is a multi-award-winning solution that helps users leverage the best technology out there, whether it's Windows, Mac, Chrome OS, iOS, Android, or the cloud.
  • We have millions of users and four decades of innovation under our belts.
  • We offer a fully remote workspace, and we mean it. There is no pressure to work in an office whatsoever.
  • Hours are flexible, too You've worked hard to build your life, and we don't want you to give it up for work.
  • Our team is growing fast, and there's a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.

What are you waiting for? Apply now We can't wait to meet you.

(FYI, we're lucky to have a lot of interest and we so appreciate your application, though please note that we'll only contact you if you've been selected for an interview.)

About Alludo

Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.

Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW, MindManager, Parallels, and WinZip – to inspire users and help them achieve their goals.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodations that are required. Appropriate accommodations will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodations will be treated as confidential.

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