Inside Sales Representative

As an Inside Sales Representative, you'll sell low-voltage electrical wire, cable, and custom cable assemblies/harnesses to OEM manufacturers and other industrial users across Ontario & Eastern Canada. You'll be responsible for reactivating a large database of dormant/past customers, developing new business, and growing smaller assigned accounts—owning the full sales cycle. Base salary is $60,000–$70,000 plus commission.

THE COMPANY & CULTURE

Founded in 1977, our client is a leading distributor (and producer of value-added assemblies) of electronic and electrical wire & cable. They serve OEM, construction, telecommunications, and voice & data markets and provide custom cable and fiber-optic assemblies, wiring harnesses, and services like cutting/striping/paralleling. They are ISO 9001 registered and supplies UL/CSA approved products. You'll join a collaborative, customer-focused team known for responsive service and practical, project-specific solutions

THE LOCATION

Head office: Mississauga, ON (in-office)
Hours: Two staggered shifts—8:00–4:30 or 8:30–5:00 (Mon–Fri); Travel: Occasional local customer visits; no hand-offs to outside sales and no routine overnight travel.

THE PRODUCT/SERVICE

Low-voltage wire & cable plus custom cable assemblies and wire harnesses built to spec.

THE POSITION

You'll re-establish relationships across thousands of past/dormant customers, identify current buyers, quote, and close. You'll start with a portfolio of smaller accounts and keep the larger accounts you develop

PROSPECTIVE CUSTOMERS

Primarily OEM manufacturers using wire/cable inside equipment (machinery, conveyors, automation, incubators).

Security integrators are a secondary focus at present. Decision makers include purchasing, engineers, and production.

PRODUCT & SALES CYCLE

Expect many shorter, transactional cycles at first (reactivating repeat buyers), then ramp into larger value as relationships grow. You keep and grow what you build.

TYPICAL DAY & DUTIES

• High-volume warm/cold calling to dormant/past customers to verify buyers and re-open accounts
• Manage and grow a starter book of smaller accounts; move into larger accounts as you ramp
• Prepare quotes, enter orders in the ERP, and follow through on delivery with purchasing support
• Research/build new-logo prospect lists once dormant lists are worked
• Occasional local customer visits as needed (no routine overnight travel)

COMPENSATION & BENEFITS

• Base salary: $60,000–$70,000 (experience-based)
• Commission: paid on gross profit
• Typical ramp to meaningful commissions ~12 months (faster with industry experience).

SUPPORT & TRAINING

ISO-documented onboarding, custom ERP (Syacc/Siac) training, and on-the-job coaching: you'll start calling quickly using a script tailored to your voice; quoting/product depth comes next with manager/senior-rep support. Team is highly collaborative and steps in to help new hires.

PREFERRED EXPERIENCE & BACKGROUND

• 1–3 years of inside sales / account management (or strong transferable "customer support + multiple SKUs + follow-through" profile)
• Electrical distributor/contractor sales background (e.g., "Gear Electric"-type environments) is a plus; heavy "tech cable" sellers should note the product focus differs here

EDUCATION

Post-secondary education or equivalent professional experience.

TECHNICAL SKILLS

Comfort with ERP/CRM quoting and order entry; proficiency with MS/Google tools; able to learn wire/cable specs and read basic customer requirements to recommend the right product or assembly.

WHY YOU SHOULD APPLY

• Stable, long-tenured team and hands-on mentorship
• Build and keep the accounts you develop—no hand-offs
• Real runway to grow into larger accounts as relationships deepen

OTHER SALES JOBS

If this job is not ideal for you, please upload your resume for future considerations at

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ABOUT JUST SALES JOBS

Just Sales Jobs sources and places Top Sales Talent from Toronto to Kitchener/Waterloo and Cities in between. We use Artificial Intelligence and Machine Learning technologies along with a proven hiring methodology to identify Top Sales Talent.

Just Sales Jobs has earned a reputation as the best recruitment agency in Ontario. We source and place for Sales Positions between Toronto and Kitchener/Waterloo, and cities in between. Sales positions we hire for include, Vice President of Sales, National Sales Director, Sales Director, Director of Sales, Regional Sales Manager, Territory Sales Manager, Sales Manager, Vice President Business Development, Business Development, Business Development Director, Business Development Representative, Business Development Manager, Business Development Officer, Sales Representative, Senior Sales Representative, Sales Development Representative, Account Manager, Account Executive, Senior Account Manager, Telemarketer, Inside Sales, Outside Sales, Door to Door Sales.

Our client is an equal opportunity employer committed to creating a diverse and inclusive, barrier-free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities.Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance at We thank all applicants in advance for their interest however, only those candidates under consideration will be contacted.

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