Digital Marketing Executive
2 weeks ago
Job Overview
We are seeking a creative and results-driven Digital Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence and drive traffic to our e-commerce platforms. The ideal candidate will possess a strong understanding of various digital marketing channels, including SEO, email marketing, and social media advertising, while also having a flair for graphic design.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across multiple channels including SEO, Google Ads, Facebook Advertising, and email marketing.
- Conduct keyword research to optimize content for search engines and improve organic visibility.
- Analyze website performance using tools like Google Analytics to track user behavior and campaign effectiveness.
- Create engaging content for our website using WordPress, ensuring it is optimized for both users and search engines.
- Design visually appealing graphics using Adobe Creative Suite and Adobe Photoshop to support marketing initiatives.
- Collaborate with the e-commerce team to enhance product listings and improve user experience on the site.
- Manage social media accounts by creating content calendars and engaging with followers to build community.
- Utilize SQL, HTML, CSS, and JavaScript as needed to support website updates and enhancements.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
Requirements
- Proven experience in digital marketing with a focus on e-commerce strategies.
- Strong knowledge of SEO best practices and tools.
- Proficiency in Google Ads, Google AdWords, Facebook Advertising, and email marketing platforms.
- Familiarity with web analytics tools such as Google Analytics.
- Experience with graphic design software including Adobe Photoshop and Adobe Creative Suite.
- Basic understanding of web development languages such as HTML, CSS, JavaScript, and SQL is preferred.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication skills with the ability to work collaboratively in a team environment.
- A creative mindset with a passion for staying updated on digital marketing trends. Join us in this exciting opportunity to make a significant impact on our digital presence while growing your skills in a fast-paced environment
Job Types: Full-time, Part-time, Permanent, Casual, Freelance, Apprenticeship, Internship / Co-op
Pay: $44,625.00-$72,430.86 per year
Expected hours: 30 – 50 per week
Benefits:
- Company events
- Flexible schedule
Experience:
- Digital marketing: 1 year (required)
Work Location: Hybrid remote in Surrey, BC
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