Cloud & AI Go-to-Market (GTM) Activation Manager

Toronto, Ontario, Canada

Date posted

Oct 31, 2025

Job number

1903517

Work site

0 days / week in-office - remote

Travel

0-25%

Role type

Individual Contributor

Profession

Marketing

Discipline

Field Product Marketing

Employment type

Full-Time

At Small Medium Enterprises and Channel (SME&C), we are leading a growing, AI-powered global sales team—one that is deeply connected to our partners and driven by customer success. By uniting our Small Medium Business, Corporate, Strategy, and Partner teams, we are unlocking the largest customer opportunity, backed by the industry's most significant investments. Leveraging the power of AI and our extensive partner ecosystem, we are redefining how businesses of all sizes adopt technology to drive growth and innovation.

SME&C is more than a sales organization—it's a culture of innovation, opportunity, and inclusivity. Here, you'll be part of a diverse, impactful, and customer-obsessed team where collaboration, connection, and continuous learning fuel everything we do. If you thrive in a fast-paced, digital-first environment and are eager to make a meaningful impact, explore how SME&C can be the next step in your career. Together, we are shaping the future of business.

As the Cloud & AI GTM Activation Manager for SME&C focused on Corporate you will accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders, Sales leaders, Sales Excellence, Marketing, and Partner functions, supporting One-Microsoft. You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making. This role is critical to driving customer adoption at scale, driven by deep solution play activation, and partnerships with sales, marketing, operations, and sales excellence

We're looking for someone with marketing or sales experience to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Required/minimum qualifications

• 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience
• OR equivalent experience.
• 4+ years experience enabling marketing strategy in partnership with Marketing leadership team and Sales Enablement/Operations team.

Additional or preferred qualifications

• 12+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field
• OR equivalent experience
• 8+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.

Field Product Marketing IC5 - The typical base pay range for this role across Canada is CAD $128,000 - CAD $222,400 per year.

Find additional pay information here:

Microsoft will accept applications for the role until November 14th, 2025.

• You will be the primary product and technical advocate, evangelizing across products within the Product Manager-owned portfolio and across the business as well as leverage product and/or technical subject matter expertise as well as industry, market and competitor knowledge to develop impactful strategy, position the value proposition and tailor messaging to both internal and external audiences.
• You will develop and execute business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year as well as accept accountability for revenue, scorecard metrics, and key performance indicators (KPIs) for the business and identify strategic priorities and drives alignment across the business to enable the team/stakeholders to deliver against priorities.
• You will lead definition and orchestration of strategic go-to-market (GTM) plans across the business and develop plans inclusive of marketing, field, consulting, customer success, and partner functions that support a One Microsoft approach to overall business strategy and execution as well as partner with GCPS to guide the development and execution of programs to recruit and enable partners to achieve target capacity and quality.
• You will drive area leadership through revealing and pursuing long-range, white-space growth opportunities and investment plans, including geographical expansion as well cross-references opportunities within the market with the area/subsidiary's capabilities in order to develop strategies that maximize performance across the business.
• You will drive a pipeline of feedback from sales to the supply chain and leverage regional competitor knowledge to develop business cases and land services with customers as well as provide authorization for investments and drives follow-through to ensure customers have hardware availability.
• You will exemplify Microsoft Values, Culture, Leadership Principles and create clarity by creating a shared understanding and building a clear course of action.
• Embody our Culture and Values.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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Industry leading healthcare

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Educational resources

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Discounts on products and services

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Savings and investments

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Maternity and paternity leave

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Generous time away

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Giving programs

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Opportunities to network and connect

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.