Brand Strategy Resident

1 week ago

Toronto, Ontario, Canada Wieden+Kennedy Full time $40,000 - $60,000 per year

Position: Brand Strategy Resident
Department: Strategy
Reports to: Senior Brand Strategist
Timing: Summer 2025
Location: Toronto, ON (Hybrid)

General Position Summary

Wieden+Kennedy believe that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. We expect that each team member will offer their services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

Our mission at WKTO is to be as diverse as Toronto and to ensure every person working here is supported, heard, and part of an inclusive work environment. This is important. 

A Brand Strategy Resident is responsible for assisting in compiling qualitative and quantitative research. They work closely with Strategists to help impact the quality of creative work by applying their understanding of the consumer, the category, and the industry. This position may include keeping tabs on competitive brands, developing consumer community insights, exploring and sharing cultural inspiration, and developing creative briefs. 

Qualifications, Distinguishing Characteristics and Special Requirements

  • Based in Toronto or the Greater Toronto Area
  • Currently pursuing or recently completed a university degree or college diploma in marketing, business, social sciences, media, or a related field
  • Ability to effectively and appropriately interact with coworkers at a variety of levels, across many disciplines
  • Proficient in Excel, Google Workspace, and social media/digitally savvy
  • A proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
  • Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
  • Exceptional initiative, attention to detail, and follow-through

**At this time this role can only accept applicants who are work-authorized in Canada**

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