Direct Response Copywriter

7 days ago


Calgary, Alberta, Canada Talent Trellis Full time $60,000 - $120,000 per year


About the Company

This is a boutique, fully remote marketing and branding agency that serves mission-driven businesses across industries like wellness, health, and conscious entrepreneurship. Their work spans public relations, digital campaigns, social media, brand strategy, and funnel optimization.Their small, agile team is made up of creatives, strategists, and technical experts. They believe in deep focus, smart strategy, and high-quality executionnot bureaucracy or micromanagement. Inclusion, integrity, and impact guide their work.

About the Role

Were looking for a strategic and sharp Direct Response Copywriter who brings together persuasive writing, SEO fluency, and a basic understanding of AI tools. This is not a copy-paste gig its a high-leverage role for someone who can blend emotional intelligence with performance-driven content. Youll write copy for websites, funnels, emails, and social guided by clear briefs that include offer details, brand tone, and strategic direction. Your job isnt to read minds its to elevate client messaging using strong inputs and your expertise. This role is ideal for someone who thrives in a creative, async, and flexible environment and who brings their own flair to the table.
What Success Looks Like in the First 90 Days

Delivers all assignments on time with strong communication

Captures and adapts to client tone and brand voice using detailed briefs provided during onboarding

Writes SEO-optimized copy that supports campaign goals

Demonstrates strong self-management, initiative, and critical thinking

Brings expert-level attention to detail and quality

Feels like a strategic partner, not a task-taker

Key Responsibilities

Write compelling, conversion-focused copy for websites, email campaigns, ads, and social media

Optimize content for SEO using structure, keywords, and data-backed best practices

Analyze and interpret performance metrics to improve messaging

Collaborate async via Slack and Loom; operate independently day-to-day

Work from flexible weekly deliverables schedules

Use tools such as Claude, ChatGPT, Perplexity, Semrush, Moz, and Zoho as part of your workflow

Required Skills and Experience

3+ years of experience in direct response or performance-based copywriting

Strong working knowledge of SEO content creation

Basic proficiency with AI content tools and prompt-building

Excellent time management, communication, and initiative

High emotional intelligence with a strategic mindset

Strong attention to detail ideally, you catch things the client misses

Familiarity with Slack, Notion, ClickUp, Trello, or similar task systems

Preferred Qualities

Transparent and accountable owns mistakes and learns from them

Resourceful can figure things out independently without over-reliance on tools

Impact-driven motivated by meaningful work, not just deliverables

Thrives in async, remote, and flexible environments

Adds value beyond just fitting in brings perspective, creativity, and ideas

Supports and contributes to an inclusive, equitable workplace

Open to internal growth and role-shaping as the business evolves

Open to feedback from clients and applying data driven insights to improve copy and marketing flow

Perks of Working With Us

Access to training: Skillshare, copywriting courses, masterminds, and more

Client work is portfolio-friendly no restrictive NDAs

Carefully vetted clients no painful clients or toxic communication

Remote, async culture output is valued more than hours

Opportunities to job-craft your dream role over time

Participate in events, awards nights, or sample client products when relevant

We welcome team members who think like intrapreneurs and contribute beyond the brief

Disqualifiers

Missed deadlines or lack of communication

Over-reliance on one tool or software to get tasks done

Low initiative or lack of problem-solving mindset

Unwillingness to take ownership or offer solutions

Someone who doesnt like dynamic fast-paced environments and managing a range of clients' portfolios simultaneously

Schedule & Workflow

Remote and async

Preferred working hours align with Eastern or Pacific Time (Canada-based)

Monthly deliverables provided; weekly execution is flexible and self-managed

Support available during onboarding, but independence is expected long term

Compensation

Competitive and flexible based on experience and output.

How to Apply

Send your portfolio, brief intro, and rate expectations to

Please include:

Direct response writing samples

SEO-focused content examples

Any relevant brand voice or purpose-driven work

A note about how youd contribute your personality and perspective to the role



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