Marketing and Sales Coordinator

Company Overview

We are a large, full-service marina nestled in the southwest corner of beautiful Penetanguishene Harbour. As the largest independently owned marina on Georgian Bay, at Hindson Marina Inc. our focus is squarely on continuing our legacy of providing the absolute best customer experience in the freshwater marine industry. We know that our ability to continuously exceed our customers' expectations is built directly upon the passion, talent, and commitment of our team of exceptional marine professionals. We work hard to create both the physical and cultural environment that enable our people to truly excel – to succeed at each task at hand, to grow and develop their individual knowledge and skills, and to thrive in their continuous development as a marine professional.

Position Overview:

We are seeking an initiative-taking and experienced Marketing Coordinator to join our team. The ideal candidate will have at least 5 years of marketing experience, a strong understanding of social media, analytics, and the marine industry. This role requires creativity, strategic thinking, and hands-on execution to enhance our brand presence, engage our audience, and drive growth.

The successful candidate will be based in Penetanguishene but will support all Hindson Group of Marina locations (Penetanguishene, Parry Sound and Britt locations).

Key Responsibilities:

• Develop, create, and manage engaging content for social media platforms, ensuring brand consistency and audience engagement.

• Manage and update company website content using WordPress.

• Respond to and follow up with all customer website inquiries via phone or email in a timely manner

• Coordinate and produce marketing materials, including brochures, newsletters, and promotional content.

• Send promotional "blasts" and communication to current customers

• Assist with the planning, organizing, and execution of special events, trade shows, and campaigns to enhance brand visibility.

• Monitor and analyze marketing performance metrics and campaign effectiveness.

• Conduct market research to identify trends, customer demographics, and opportunities for growth in the marine industry.

• Collaborate with internal teams to develop innovative marketing strategies and make recommendations based on social demographics and market data.

• Stay up to date on industry trends, competitors, and emerging marketing tools and platforms.

• Follow all Marina policies and procedures (e.g., health and safety, environmental, time off)

• Strive to meet Marina's customer service standards

• Perform other duties as assigned by your manager or delegate

Software & Tools:

• WordPress – website content management

• Google Analytics – website and campaign performance tracking

• Social Media Management Tools: Hootsuite, Buffer, Sprout Social

• Email Marketing Platforms: HubSpot, Mailchimp, or similar

• Excel / Google Sheets – reporting, data analysis, and visualization

• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus

Qualifications:

• Post secondary education in Marketing, Communications, or related field preferred

• Minimum of 5 years' experience in marketing and sales

• Experience in the boating industry an asset

• Strong proficiency in social media advertising and management and analytics tools

• Experience in WordPress or equivalent.

• Proficiency in Google Analytics, Google AdWords,and email marketing software.

• Strong proficiency in MS Office.

• Excellent written and verbal communication skills, with an eye for detail and brand consistency.

• Experience in event planning, production of marketing collateral, and project coordination.

• Ability to analyze data and translate insights into actionable marketing strategies.

• Creative mindset with strong organizational and multitasking abilities.

• Knowledge of nautical terminology or the ability to learn quickly is an asset

• Ability to multi-task in a fast-paced environment

• Must work well as a team and individually in a professional manor.

• Must be detail-oriented and demonstrate a high degree of accuracy

• Must be available to work flexible hours Monday to Friday, including weekends and public holidays (for the purpose of supporting events)

Why Join Us:

• Opportunity to work in a dynamic and growing company within the marine industry.

• Collaborative and supportive work environment.

• Competitive compensation and benefits package.

• Opportunities for professional growth and development.

Working Conditions

• Office environment

• Stand, sit, or walk for an extended period

• Ability to stand, sit, walk, bend, twist, reach, and pull

• Exposure to varying weather conditions

• Exposure to loud engine/equipment noise

• Exposure to fuel odors and hazardous substances

Benefits

• On-site parking

• Company Uniform

• Competitive wages

• Use of company vehicle (as required)

• Company events

• Beautiful waterfront setting

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of the organization.

Job Types: Full-time, Permanent

Pay: $25.00-$30.00 per hour

Expected hours: 40 – 44 per week

Benefits:

• Casual dress
• Company events
• On-site parking
• Paid time off
• Store discount

Application question(s):

• Do you have a driver's license and own your own car?
• What analytics software do you have experience with?
• What software do you use for Google reviews and how would you analyze the data?
• How do you feel about travel between Marina sites - from Penetanguishene to Britt, Ontario? (company vehicle would be provided)

Work Location: In person