Digital Marketing Manager

About the Role

As the Digital Marketing Manager, you will drive growth through consideration and decision stages via SEO, AI-powered optimization, paid advertising, and compliant content for private real estate investments. This role requires marketing high-consideration products with extended sales cycles (weeks/months) and significant investment minimums.

This position is based out of our Burlington Head Office and and is located on-site 5 days/week.

Key Responsibilities

• AI Optimization & Emerging Tech:
  Optimize content for AI search engines and answer engines (ChatGPT, Perplexity, Claude, Gemini); leverage AI tools for content creation, personalization, and audience insights; stay current on AI/ML applications in marketing; implement AI-powered search experiences and recommendations
• SEO Strategy:
  Lead organic strategy, keyword research for traditional and AI search, technical SEO implementation, and content optimization across search paradigms
• Paid Advertising:
  Manage campaigns in Meta Ads Manager, Google Ads, and TikTok—campaign setup, optimization, and performance reporting
• Content Development:
  Write compliant copy, work with writers on educational content, use AI tools to enhance content quality and efficiency, ensure regulatory compliance (no past performance guarantees, no over-promising, no false claims)
• WordPress Management:
  Publish/optimize content, manage plugins, implement on-page SEO
• New Product Marketing:
  Own strategy and execution for new investment products as they launch
• Funnel Optimization:
  Build AI-enhanced nurture sequences, comparison guides, decision tools that convert prospects to investors
• Audience Strategy:
  Develop buyer personas using AI-driven insights, keyword strategies, and content frameworks
• Analytics & Reporting:
  Pull together performance reports across channels and long attribution windows; use AI tools for data analysis and insights
• Agility:
  Pivot quickly based on market conditions, sales feedback, AI trends, and performance data

What You Bring:

• 3+ years
  digital marketing with measurable growth results
• At least 2 years
  marketing high-consideration products ($10K+ investments, 30+ day sales cycles) in:
• Real estate investments or financial services
• B2B SaaS (5+ figure contracts)
• Professional services with consultative sales
• Hands-on campaign management in Meta, Google, and TikTok ad platforms
• Strong SEO track record with organic growth results
• Demonstrated experience
  optimizing for AI search and leveraging AI tools in marketing workflows
• WordPress proficiency (content management, page builders, SEO plugins)

Core Competencies:

• Exceptional writing—clear, persuasive, compliant
• AI-fluent:
  Comfortable leveraging AI tools for content, optimization, and insights
• Forward-thinking:
  Stays ahead of AI search trends and adapts strategy accordingly
• Hands-on execution in platforms
• Data-driven decision making
• Strategic thinking with tactical execution
• Compliance-conscious (financial services regulations)
• Collaborative across sales and creative teams

Technical Stack

• Required:
  GA4, Google Tag Manager, Search Console, SEO tools (Ahrefs/SEMrush/Moz), Meta/Google/TikTok Ads, WordPress, CRM (HubSpot/Salesforce), email marketing platforms,
  AI content and optimization tools (ChatGPT, Claude, Jasper, Perplexity, or similar)
  , basic HTML/CSS

• Preferred:
  A/B testing tools, data visualization, attribution tools, interactive content platforms, AI-powered personalization tools, predictive analytics

Predictive Index Assessments

As part of our hiring process, candidates complete two short assessments from Predictive Index:

• A
  Behavioural Assessment
  (5–10 minutes, untimed) to understand your work and communication style.
• A
  Cognitive Assessment
  (12-minute timed) to measure learning and problem-solving abilities.

These are not tests of intelligence or experience, they simply help us understand how you work best.

Start the Behavioural Assessment here:

After completing the first assessment, you'll receive an email with instructions for the second assessment.

About Us

Founded in 2015, Equiton is one of Canada's fastest-growing private equity firms, helping Canadians build wealth through high-quality real estate investments. Our mission is to make private real estate accessible to more Canadians, and our team is the driving force behind our success.

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Explore #LifeAtEquiton

Why Equiton?

Our culture is built on integrity, accountability, and innovation. We empower our team to take initiative, think independently, and grow personally and professionally. To learn more about our core values, click here.

Our Commitment to Diversity, Equity & Inclusion

We're an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We're happy to help.

Only those selected for an interview will be contacted.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.