Digital and Content Marketing Specialist

Let us welcome you home.

Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.

Our Vision: For every person to feel at home.

This is truly supported by our credo. "Let us welcome you home." All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.

Position Summary

The Digital & Content Marketing Specialist supports Optima Living's digital presence across websites, microsites, social channels, blogs, and AI-driven content. This hands-on role focuses on keeping information accurate, organized, and consistent across all platforms. By structuring content clearly and simplifying complex information, this role helps families and residents understand our services and feel welcomed. This role requires strong organization, coordination, and attention to detail to support a purpose-driven, resident-focused environment.

Responsibilities

• Managing Website & Community Microsites - Updating content across the corporate site and 37+ community microsites, ensuring accuracy of amenities, care levels, programs, events, and pricing.
• Building Landing Pages & Campaign Content -Creating and updating landing pages and campaign content for open houses, occupancy initiatives, and marketing campaigns using Optima templates and tone.
• Executing GEO (Generative Engine Optimization) - Creating structured, AI-friendly content, (summaries, FAQs, and quick-answer sections) and maintaining consistent formatting across communities.
• Supporting Social Media Channels - Writing posts, scheduling approved content, uploading assets, curating resident stories, and supporting community-facing materials
• Optimizing YouTube & OLTV Content - Uploading videos and optimizing titles, descriptions, tags, playlists, and metadata for discoverability.
• Publishing Blogs & Resource Library Content - Formatting and uploading blog posts, maintaining internal links, CTAs, and downloadable educational resources.
• Supporting AI Content Generation - Using templates and prompt libraries to create structured content and repurpose long-form materials across digital channels.
• Coordinating Community Content - Collecting photos, resident stories, and event updates; ensuring consistent formatting, accuracy, and showcasing life in the communities.
• Maintaining Digital Consistency & Governance - Ensuring tone, structure, and formatting match with Optima standards across communities and correcting outdated or inconsistent content.
• Reporting & Project Coordination - Providing basic reporting on content accuracy, task progress, and page performance indicators

Qualifications & Experience

• 2–4 years of experience in digital marketing, content, communications, or a related field.
• Experience updating websites or working within a CMS.
• Strong writing and communication skills, with the ability to make senior living content warm, human, and easy to understand.
• Familiarity with social media management tools.
• Comfort using AI tools for content creation, summarizing, and structuring.
• Exceptional organizational skills with the ability to manage multiple deadlines and requests.
• Strong project coordination abilities, ideally in a fast-paced or multi-stakeholder environment.
• Collaborative mindset aligned with Optima Living's values.
• Experience in science, research, or other structured communication fields is an asset.

Conditions of Employment

• Clear Police Information Check
• Clear Vulnerable Sector Check

Why Join Optima Living?

At Optima Living, we believe our people are our greatest strength. We are committed to fostering a supportive and engaging workplace where every team member feels valued, empowered, and truly at home. When you join our team, you'll benefit from a comprehensive package designed to support your well-being, professional growth, and quality of life.

Competitive Compensation

Receive a market-competitive compensation package with pay progression based on your length of service and individual performance.

Health and Wellness Benefits

We offer employer-paid health coverage for you and your family, including vision care, dental care, paramedical services, travel insurance, and a health spending account, ensuring your health and peace of mind are a priority.

Career Growth and Development

We are committed to your professional journey. Enjoy opportunities for advancement, access to ongoing training, and educational programs designed to help you thrive in your career.

Financial and Life Support

Our robust benefits package includes an employer-matching RRSP program, life insurance, and access to our Employee and Family Assistance Program (EFAP), providing support for every stage of life.

Work-Life Balance

We understand the importance of time for yourself and your loved ones. Our team members benefit from generous vacation entitlements, paid sick time, and additional paid days off to rest and recharge.

Flexible Work Environment

We support productivity through flexibility. Our workspaces include ergonomic sit/stand desks and collaborative open-office designs. Enjoy flexible start and end times, as well as hybrid work options that allow you to perform at your best, wherever you are.

Team Culture and Recognition

At Optima Living, we strive to welcome you home. Our culture is built on mutual support, inclusion, and teamwork. As a member of our team, you'll take part in team-building activities, social gatherings, and community fundraising events. Through programs like our "Shining Star" Employee Recognition initiative, we celebrate your contributions and stay connected to our shared mission, vision, and values.

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